Renowned entrepreneur and author Scott Belsky serves as Adobe’s Vice President of Community and as Head of Behance. Founder of Behance, the premier online platform for creative professionals to showcase and discover creative work, Belsky excelled as the CEO, and Adobe acquired Behance in 2012. Leading community and collaboration product efforts at Adobe, Belsky focuses on empowering the creative world.
Committed to cultivating productive creativity in professionals, Belsky wrote the international bestselling book Making Ideas Happen. As the publisher of 99U, Behance’s think tank and annual conference in New York City, he guides creative professionals to bring their ideas to fruition.
Additionally, Belsky actively advises and invests in multiple creative technology companies. These companies include Pinterest, Uber, Warby Parker, Periscope, and many others.
In early October, during the Adobe MAX Conference in Downtown Los Angeles, we began our interview by discussing the exciting, soon-to-be-released Behance feature Adobe Portfolio. This portfolio management tool will be the new way creative professionals can publish work from their Behance profile onto their own portfolio website.
Lauren Cullen: I wanted to learn more information regarding Adobe Portfolio and how it empowers creative professionals to develop responsive portfolio websites. In specific, how is it distinct from Behance’s ProSite?
Scott Belsky: Well, it is replacing ProSite for starters. The vision behind ProSite was that every creative in the world needs a portfolio. Yet, the only people that go and see their portfolios are often times those that know them already or those that meet them. It’s not like people’s portfolios show up in the first or second page of Google results. So it’s not a good way of reaching beyond your own choir, if you will. Therefore, we found that people spend too much time on their own personal websites when they should be focused on doing work, marketing themselves, and everything else.
So then the question is, how do you have a personal website that is always up-to-date and is reaching beyond your own friends and family? The answer, that we found, was to build a portfolio management tool [ProSite] that synced with Behance.
So every time you post something new to your portfolio, it automatically goes to everyone that follows you on Behance. It gets indexed so people can discover it. People can still find it by keyword. You know, it gets SEO support for the search engines and everything else. So, it is fully customizable but always in sync with your Behance profile.
That was a big success. ProSite has done really well for us, and now let’s take a refresh of what a creative portfolio should look like – how it should function. It should obviously be responsive. There are many more devices these days, and a lot of things need also to be simpler. And so we have done that.
With the evolution of ProSite, we have also found more ways to integrate it into the Adobe Creative Cloud experience. So that is why we have branded it Adobe Portfolio. We just launched a very closed beta version where people are signing up and getting incremental access to it. We plan to open it up more broadly over the coming months.
LC: So, for current ProSite users, including those who have ProSite connected to their personal URL, how will they transition their portfolio websites to Adobe Portfolio?
SB: We are going to make it simple to transition. I think that there will be some things that people will want to rethink in their websites, just because of the nature of responsive versus non-responsive. You can’t just take an old design and suddenly make it responsive without getting people to make a few decisions. But, our design teams have worked really hard to make it really, really easy.
Interview with Scott Belsky continues in part two as we discuss Adobe’s connective workflows for creative professionals>>