Now that we have your attention, let us clarify the headline. Scion revealed their Compact size and High Ride height (C-HR) concept car to the media at the Los Angeles Auto Show this week. Taking directly from the introduction, Scion tell us the C-HR is the perfect vehicle for “yuccies” (young urban creative customers) who inspired the design.
When the designers for the Scion C-HR concept began their research, they were told by those young urban creative customers, “Polarizing is ok. Boring is not.” Scion says their input led to – what they think is – another iconic design that incorporates functionality and sporty performance and above all, stands out from the crowd.
“Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland. “This C-HR concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.”
He added that these customers view most SUVs as too boring and are looking for something that serves their urban lifestyle but also sparks emotion with great design that is distinctive, sophisticated, passionate and clean.
Scion says the C-HR concept, with its five doors and hatch for SUV functionality, reflects the images the participants in the research said created that harmony of form and function. Concepts mentioned included things like sleek chopsticks made from recycled materials, an earthy but modern terrarium, or a cutting board with grid lines for precise slicing. With that guidance, the Toyota design team went to work to deliver that harmonic vision with functionality that serves purpose as an urban lifestyle vehicle.
The C-HR cabin has sheered sides that Scion says draws its inspiration from a diamond with sheered sides, much like a precision-cut gemstone. From the overhead view, the diamond points have been sharply cut in the front, rear and sides, giving view to the round fender flares visible from every angle of the car. The lower body is sensual and instills strong emotions while the chiseled, faceted cabin suggests protection.
With Graphite black accents on the grille, rear bumper, fender flares and lower side panels and the all-piano black roof, the C-HR presents interesting feature contrasts that portray strength and stance in a sleek and stylish profile, says Scion. To complete the look, the C-HR runs on boldly – yet sleekly – styled 21-inch wheels that continue the cut gem theme, featuring spokes with chiseled cut-outs shaped with the car’s profile in mind.
Underneath the distinctive design of the C-HR is a platform featuring Toyota’s New Global Architecture (TNGA). TNGA is an innovative and integrated approach to developing new platforms and powertrains for Toyota. It creates a lower center of gravity, increased body rigidity, more responsive handling and improved ride comfort.
According to Scion, the increased body rigidity reduces body movement and roll in cornering. This allows for better ride comfort while maintaining dynamic performance. Improvements will be felt through responsive handling, agility and straight-line stability.
“Even though the C-HR has a high ride height, our focus was on creating a fantastic urban driving car,” said C-HR Chief Engineer Hiro Koba. “My favorite place to be on a weekend is at a race track and I wanted to build a car that I would have just as much fun driving in the city during the week with refined driving comfort and responsive, precise steering.”
“The Scion C-HR will be a stand-out vehicle for us” said Gilleland. “Its styling will lead the way, but its substance will seal the deal. It’s got amazing driving dynamics, superb functionality, and, like all Scions, premium features at an accommodating price. There’s no doubt this will be the next iconic vehicle for Scion.”
The Scion C-HR will join the new 2016 Scion iA and 2016 Scion iM as an integral element of the re-energized look for the Scion brand when it debuts in 2016. More information about the timing and technical specifications for the C-HR will be available closer to the launch of the production version in 2016.