As a mother, one of the most important things that we think about constantly is the safety of our kids. When they’re babies we make sure that there are no cords from venetian blinds near their cribs. When they start to crawl and walk we baby proof our homes. As soon as they become preschoolers we teach them to look both ways before crossing the street and to wear a helmet when they’re riding their bicycles. As they get older we continue to protect our children by telling them to not text or listening to loud music while driving. It’s a never ending quest to protect our children from injury and bodily harm no matter how old they are but it’s essential that we teach them to be safe as soon as they’re old enough to understand.
The statistics aren’t pretty. According to the CDC approximately 9,143 children died in 2009 of unintentional injuries in the US alone. Around the world a child dies every 30 seconds from an unintentional injury caused either by a motor vehicle, sports, drowning, falls, poisoning and burns just to name a few. A sad fact when many of these accidents could have been prevented. In 1988, Dr. Marty Eichelberger of the Children’s National Medical Center with support from founding sponsor, Johnson & Johnson founded Safe Kids Worldwide, an extensive network of more than 500 coalitions and partnerships in the US and 25 other countries to reduce unintentional injuries. Since then, there has been a significant drop in unintentional injuries (60%) in children under the age of 18.
Recently (and just in time for Mother’s Day), Safe Kids Worldwide hosted Safe Kids Day, presented by Nationwide) – an event that brings together families to raise awareness and funds to prevent childhood injuries at The Lot in West Hollywood, CA. More than 500 parents and kids boogied on the dance floor, scrambled through the obstacle course and posed for pictures with Lassie as families joined together to celebrate kids, prevent injuries and save lives. Celebrities also turned out for the event to support Safe Kids.
In attendance were Drew Barrymore and Rhea Wahlberg who read their favorite children’s books to guests, Cobi Jones who played soccer with the Futboleros and Malin Akerman who slid down the giant slide. Donald Faison was also there to break it down on the dance floor, Mark-Paul Gosselaar practiced swim safety in the giant ball pool and Neal McDonough and Alysia Montano tried their luck at carnival games. Also in attendance were Mark Wahlberg, Gavin Rossdale, Keyshawn Johnson, Rebecca Budig, Gunnar Peterson, Will Kopelman, Christie Lynn Smith, Catriona Gosselaar, Ruve McDonough, Louis Montano and Asia Monet Ray who all enjoyed exploring all the activities featured at the event. Co-hosts of the Safe Kids Worldwide Safe Kids Day presented by Nationwide, were Dr. Peter and Laurie Waldstein, alongside Kate Carr, President and CEO of Safe Kids Worldwide who personally welcomed each guest.
The theme of Safe Kids Worldwide Safe Kids Day presented by Nationwide was ‘Let’s Play’ and the guests were so immersed in all the games and activities and having fun that they didn’t even realize they were learning important safety tips that could potentially save their lives. On hand was also The Nationwide Make Safe Happen mobile experience that presented a room by room tour to help families learn about protecting children in their home.
Currently Safe Kids Day is being celebrated at 180 events around the country to promote the prevention of childhood injuries. Just like Drew Barrymore who echoed the organization’s messaging by describing Safe Kids Worldwide on On Air with Ryan Seacrest as a, ‘life changer, a game changer, and a life saver,’ there’s nothing more valuable to a mother than her child’s welfare and safety. To learn more about Safe Kids Worldwide, view safety tips and get involved visit their site at www.safekids.org. To find upcoming events near you just click here. To see photos of Safe Kids Worldwide Safe Kids Day presented by Nationwide go to the Safe Kids Worldwide blog here or you can click through the slide show attached.