On August 19, The Latin Post updates its reports on Latino use of digital technologies and DVDs now available. Consumer purchase and use trends are regularly monitored and reported online by gender, age, and ethnicity. The New York Times, August 19, like other major newspapers and sites like Mojo Box Office, provide updated reports on current gross receipts and other data for movies in theaters, calculated by movie ticket purchases in theaters.
Ongoing research verifies the value and staying power of the continuing Renaissance of artistry and Reformation of content in television and movie programming delivered over a range of screens. At the same time there is much content that is degrading and dangerous to our culture and world. Consumer power can be used to encourage and support the better programs and to discourage the poorer ones. Consumers can use online feedback tools on movie theater sites, company sites that produce programming, IMDb.com (Internet Movie Database for movies and television shows), ads and more. Consumers can also use social networks to promote and support good programming and to discourage poor ones
Throughout history, great art has been produced because of patrons. Today collectively those who are interested in redemptive and family-friendly movies are patrons with Clout! Dr. Ted Baehr of Movieguide® said, “Every week about 140 million people go to church and… about 20 million people go to the movies, so this is a gigantic audience…Any other audience is much smaller than the church audience…Hollywood has discovered this,” he added. As churchgoers and socially responsible people who watch movies patronize good ones and vote or voice their concerns in other ways, they are making an impact for good in media production.
Consumers, as always, are influencing the kinds of movies, television programs, and ads on various forms of media that are produced or withdrawn. In recent years consumer patronage has been influencing the production of much edifying, enlightening, and enriching content in movies, television programs, streaming videos and more (See daily articles in Austin Movie Examiner that track this development.) Research studies have provided evidence that correlates what we watch with behavior and brain changes; therefore, much is at stake for the good or harm of viewers. Another profound correlation concerns the influence of “family” movies on the manufacturing and marketing of toys for children. So what adults choose for themselves and their families in movies has a secondary significant effect for good or bad on their children through toys.
The annual Movieguide.org box office research study has shown that American and overseas moviegoers have preferred movies with strong conservative content or values by more than three-to-one.(This may be why there tend to be more PG-rated movies than R-rated movies in theaters, but more R-rated movies seems to be available through other personal screening methods.) Many countries around the world will not allow screening of R-rated movies. Consumers, who are concerned about the moral and spiritual state of our world, can actively voice their concerns at box offices with their ticket money; on IMDb with their visits and votes; in other online feedback sites and more. They can support organizations, like Movieguide.org in Hollywood, which has worked effectively for many years to positively influence movie and television production. Movies edify, enlighten, and/or educate as they entertain. They can constructively affect our world or can degrade it. Consumers, along with media makers, have social responsibility to positively produce that which helps the world in which we all live.
Almost anyone around the world with a computer and internet connection can exercise consumer power for good or bad on IMDb (the internet movie database for films, television, and other forms of entertainment media). To promote the ranking of good films, filmmakers, and/or media, consumers can: Vote/Rate (at the top of pages); Like pages, photos, demos; post comments (at the bottom of pages); visit/revisit and more. Every visit to an IMDb page counts to improve the status of the project and those involved with it on that page, as IMDb states, “One of the major factors that STARmeter takes into account is the number of page views your filmography page gets on our site. ” Some investors, producers, and distributors evaluate the potential of movies in development or pre-production by looking at numbers for movies and those attached to them on IMDb.
Further, on most movie theater sites consumers can rate and review movies. By simply searching online consumers where they can rate and review movies. Consumer patrons can influence ads, as well, because many ads have a feedback tool below them that allows the public to express their opinions about the appropriateness of the ad, which influences the continuation of the ad or its withdrawal. On the popular Netflix sites and other similar online movie and television program streaming and DVD services, consumers can rate and review movies or television programs. Consumers can easily and quickly exercise consumer power with online tools. Consumer patronage power affects what is produced and continues. Consumers’ votes, voices, and their sales affect what is produced and what continues or not. When consumers go to movies, watch television programs, see online streaming, their voices and votes, producers hear their voices.
Although, the Renaissance of artistry and Reformation of content can be seen in much of what is currently being produced for movies, television, and other forms of media, there are also some dangerous and degrading developments. For example, The Parents Television Council ®, reports in “TV Land ‘Rebrands’ to Raunchy,” that TV Land that has been devoted to classic, family-friendly programming has “…’rebranded’ itself as a home of original, more ‘edgy,’ scripted programming…”
Kim Rosenblum, TV Land’s Executive Vice President of Marketing, has said, “The majority of our audience in prime time and weekends are now Gen Xers — vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience.”
TV Land’s new programming now has included offensive programs like “Impastor,” which is about a near suicidal con-man who takes the identity of a gay pastor who is to take over the pastoral duties at an old Lutheran church, while also using foul language and participating in harmful drugs and sexual promiscuity. Contact Viacom to express your concerns about the new TV Land programming,