Rebecca Minkoff partners with Normal, a NYC based company that sells custom-fit earphones, to launch limited edition Rose Gold Earphones. Available now in just in time for the holiday season Rebecca Minkoff stores as well as Normal’s Flagship in NYC will be selling the product.
“We’re extremely excited to launch our partnership with Rebecca Minkoff,” said Nikki Kaufman, Founder & CEO of Normal. “We really admire the way Rebecca’s brand integrates tech, fashion and retail. Thrilled to be able to offer this new, limited edition to her girl!”
The order process takes just two minutes and is done in store via an app. Sales staff will take 3 photos of each customer’s ear as no two are alike. The earphones are then engineered to fit each individual ear and 3Dprinted in castable resin at Normal’s factory in Chelsea, NYC. The earlocks are cast in brass and plated in 14K rose gold and delivered to the customer in as little as 48 hours. Rebecca Minkoff x Normal earphones will retail for $249. Coming in a hand crafted wooden box with high-quality drivers, components and a customized fit, these earphones guarantee an extremely precise delivery of sound, resulting in an exceptional listening experience.
“Our customer is a girl who wants beautiful technology.” Minkoff said. Our partnership with Normal is the perfect combination of fashion and tech for her by her.”