The majority of employees would like to have the ability to use mobile devices in the work environment, however, mobile is not always supported by employers. In the past few years, the BYOD (Bring Your Own Device) trend at the workplace has been controversial and still presents a heavy concern to employers. A number of companies have been struggling with devising their mobile communications strategy, security, and policies to allow employees to use their own mobile devices at work and for work. Nevertheless, mobile is here and it is the most used platform.
According to a recent survey by theEMPLOYEEapp (May 2015) by APPrise Mobile, employees who have the ability to seamlessly access their company information on mobile were more committed to their employer, had a stronger engagement and were more effective. theEMPLOYEEapp conducts annual surveys of U.S.-based workers and this study was the first part of a series. 62 percent of respondents said that easy access to the company’s information affected their job satisfaction. 51 percent indicated they are more productive when they are able to do so through a mobile device. 41 percent said they are unable to get documents and information from their mobile device today, making it difficult to access the business information remotely or while traveling. According to Jeff Corbin, CEO and Founder of theEMPLOYEEapp, the forthcoming second part of the survey will focus on the frequency of use and methodology of communications on mobile.
At the GMIC Silicon Valley this week in San Francisco, mobile experts talked about a wide spectrum of mobility topics, including mobile marketing, branding, enterprise applications, secure access, and more.
Bob O’Donnel, President of TECHnanalysis Research spoke about mobile first strategy and its benefits to any corporation and that integrating mobile platforms into the workstreams poses complex challenges. The results of the survey suggest that employers should give a higher priority to implementing mobile access for their workers in order to increase employees loyalty and productivity.
While there is a growing number of companies who recognize that mobile is first, a complete transition is almost impossible. Many Intranets have a mix of mobile presence and desktop apps. In addition, there are multiple operating systems for mobile and it is quite a complicated domain. It is easier for startups and newly formed businesses to start with a ‘clean slate’ and design their intra-company tools for both mobile and personal computers. However most established businesses have hundreds of custom in-house developed apps for desktops, laptops, and web. Porting these into the mobile realm is complicated and involves more than a user interface.
Today, companies need to move beyond simply delaying the inevitable reality that mobile is first. Although we don’t need to be only mobile, its important to embrace the opportunities in mobility and take action.
1. GMIC Silicon Valley – A global mobile ecosystem conference that focused on the industry’s current topics and drew industry experts and mobile leaders from over 60 countries. The conference included several tracks, including Thought Leadership, Mobile Marketing Growth, Mobile Enterprise & Security, and more.
2. theEMPLOYEEapp – A native app platform that allows companies to have their own app on Apple’s App Store (iPhone) and Google Play (Android devices). It securely integrates with a company’s employee database and allows for the immediate push of messages and content (documents, multi-media and live events) directly to permitted workers’ mobile devices.