Music in 2014, more specifically Rap and Hip Hop, was most definitely a year filled with confusion and desperation. There was however new artists and inspiring music that came from the mayhem. Enter Rae Sremmurd. Mike Will, a multiplatinum producer and hell of a trend setter has made continuous hits including the title of executive producer to Miley Cyrus earth shattering album Bangerz. Let’s face it, this guy knows music and should be a professor of music business and theory when he retires. Mike Will success has enabled him to start his very own record label Ear Drummers Entertainment under the Interscope label. Rae Sremmurd are not the first to sign to the Ear Drummers label, which began in 2010, but brothers Slim Jimmy and Sway Lee have got the most superstar appeal.
Since the first single off SremmLife, No Flex Zone ruled anthems in 2014, Tupelo Mississippi raised Rae Sremmurd have got their commercial and mainstream recognition and respect from all over. The song was on Billboard Hot 100 Charts and received an official remix with verses from Nicki Minaj and Pusha T. Side note Rae Sremmurd is Ear Drummers backwards and sounds like Ray Shrem Erd.
This duo caught my immediate attention when I heard a poorly done cover of Sremmurd second single No Type (produced by Mike Will and Swae Lee). The beat. The bars. I was stunned. It all sounded so good. That song just went Gold before the New Year.
Also before the New Year Rae released their third and final single before 2015 entitled Throw Sum Mo produced by Mike Will / Soundz featuring big sis Nicki Minaj and Young Thug. Anytime Minaj on the hook, it’s gold and Young Thug has a very strong verse. The record was another win and put them 3 for 3 with successful album and radio singles from their debut album SremmLife releasing January 6, 2015.
I was at the exclusive listening session of SremmLife in Hollywood last month. My personal opinion about the album is that it is perfectly polished in every way. A little too polished to be frank. I happened to search the album on Wikipedia to look for production and writer credits. I did find it strange that the only information missing was the writers to each record. That doesn’t mean anything and I’m not developing conspiracies. Let’s move on because bottom line, Rae Sremmurd is Pop in 2015.
Mike Will chose to begin the 11 track album with like Lit Like Bic, a mellow dramatic song about getting insanely high off Swae Lee and Slim Jimmy energy. You can hear the passion and hunger from each dude in their own unique way. I was first a major Swae Lee (19) fan because he had that melodic flow and certain swag, but at this moment the older of the two Slim Jimmy has my attention. You can absolutely hear it when at the end of this song as he screams his verses until his lungs are scratching.
The swag and energy continues on Unlock The Swag (featuring Jace of Two-9). Two-9 is another artist from the Ear Drummers Entertainment roster. This record, people may find repetitive and boring, but the genius lies within those simple tools. The song was also featured in Champs Sports Get Yours campaign when Rae Sremmurd can be see stunting in slow motion unlocking the swag the whole 30 seconds.
My X is one of the few songs that is co-produced on SremmLife, in this case Young Chop. This song makes me want to wild out while playing Mortal Kombat. The chants from crew throughout the song are tough, not to mention the ridiculously polished verses from Swae. The Monster Slim Jimmy continues to improve his skills. Mike Will released his mixtape album Ransom and Slim Jimmy is on a song with Riff Raff called Choppin’ Blades. No explanation just go and listen to Jimmy verse at 2:29. Swae Lee is on an album favorite called Drinks On Us (featuring Future), plus a separate freestyle on the track list.
This Could Be Us serves as a necessary radio friendly single. #TeamRaeSremmurd has a massive girl fan base and this song will please crowds when on tour. It would be interesting who Sremmurd go on tour with. Young Thug? Maybe Nicki Minaj? Start the speculation.
Come Get Her is another great song with powerful hook maybe best played at clubs and strip clubs. “Somebody come get her, she’s dancing like a stripper… somebody come tip her, she’s dancing like a stripper.” Six songs into the album and there is no lag time. Let the gasoline burn.
Up Like Trump wasn’t an official single, but they did release a visual for it. Such a wild video. Words can’t express this music video. “Twerk like she from Russia…” They even give a shout out to friend Miley Cyrus dad Billy Ray Cyrus. Apparently he is an idol to Swae. The song is over a month old and I cannot get it out of my head. “Up Like Donald Trump, Soldiers at a ten hut.” Another co-producer, Atlanta-based producer Sonny Digital.
Yno (Featuring Big Sean) is a reckless song. “Tokyo Drift through the hills, used to have to walk no wheels.” Thank you Big Sean for underestimating Rae Sremmurd and letting them outshine you. At least that is how I feel. Slim and Swae of course outshine. They will be global pop stars. Keyword pop and there is nothing wrong with that.
Rae Sremmurd deserve an endorsement from Trojan Condoms for Safe Sex Pay Checks. This song is promoting Safe Sex. Name one other rapper or artist in general that promotes this? Don’t worry, I’ll wait. Honorable C.N.O.T.E. assists on the production. This song had to be my favorite that they performed at the listening party and is the perfect way to outro SremmLife. The album can be played back to front front to back. By the end I feel nothing but high energy that I will use to hustle in this sick game we call life. Now go and Listen or stream, definitely buy Rae Sremmurd — SremmLife.