It’s no secret that Radioairplay.com is the sister site of Jango.com, an internet radio station which plays artists in the same music styling as the one you type in. Like Pandora, Jango is helpful in discovering new artists within your same taste of music which you may have otherwise never known existed. What many Jango users don’t know is that a lot of those artists have essentially bought air time in order to have their songs on the rotation from Radioairplay.com.
But is Radioairplay.com really a helpful tool for up and coming bands, or is it just another scam to squeeze money out of desperate musicians?
Although Radioairplay.com does offer a free trial and several free radio air-time plays through Jango, most users will buy plays on Jango for similar artists and essentially flood the market in order to have their music heard.
This type of pay-for-play exposure is nothing new in the world of music marketing, where promoters will spend thousands of dollars getting a band’s music into the hands of prospective fans, or hungry musicians who spends all day on the street selling CDs. FM radio stations, for example, use a complicated algorithm in order to only play songs which are already in demand (“Hit List”) or callers are currently demanding, making it difficult for local, struggling musicians to get any form of exposure. If you are a musician who has recently submitted a CD to a local radio station, rest assure, it has been tucked away neatly in a cardboard box somewhere in the back of the radio station, guarded by an intern.
As music appreciators, we shouldn’t be surprised that musicians will do anything and everything to get us to listen to their music. Radioairplay.com is just another tool in a long list of music marketing methods.
So, should music listeners at Jango feel cheated or mad when they find out that the musician of the next song in their playlist paid good money to have it played? Any you look at it, it’s certainly better than another commercial. And after all, isn’t that what this type of internet radio is all about – discovering new artists?
What most people don’t know is that record labels have been compensating radio stations to play their musical artist’s for years. Weather that compensation is money, drugs, girls, vacations, cars, etc. radio stations have and will always be compensated in some way, shape, or form, and unless an artist is on a major label they don’t stand a chance of getting their music heard on a major radio station.
A company like Radioairplay.com has really leveled the playing field to some degree because it allows indie artists direct access to potential music fans in their genre of music. It’s now up to the music fan if they want to purchase that artist’s music. Radioairplay.com has helped thousands of artists sell their music directly to music fans who would otherwise have no way of hearing them which makes Radioairplay.com a friend to the musician community.