Each year, the Electronic Entertainment Expo takes place and with it comes a bevy of new game announcements, demos and hype. The show is well known for its reach and the coverage it generates, and it marks one of the few times throughout the year that the gaming industry comes together as a whole.
E3’s primary contenders, the PS4 and Xbox One, are in the process of finishing up their second full years on the market and there is one interesting trend we have started to see from games on those systems and E3 itself. Companies love to show off games at E3 over and over and over before they even launch.
While it’s actually quite a regular occurrence for a game to appear at E3 twice prior to launch, hitting that third appearance is a feat only a select few have or will accomplish. It is great for a game to receive a lot of hype and excitement, but that can actually end up hurting a game’s launch as we saw with a title like Watch Dogs.
This year and next has some of the most anticipated titles we’ve seen in years, and they are coming to the PS4 and Xbox One. But, when does the hype cross over into exhaustion? Is there such a thing as too much anticipation? These are six PS4 and Xbox One games that have or will make a trio of appearances at E3 before they even launch.
Tom Clancy’s The Division is perhaps the first title people will think about when it comes to games that have spent a considerable amount of time at E3. Ubisoft’s online, open-world, action-RPG originally debuted at E3 2013 and last week marked the third time The Division showed up at the expo.
What we saw at E3 2013 was a gameplay demo that blew away the entire industry, but little did people know the game would eventually endure several delays prior to receiving a release date of March 8, 2016 last week at E3 2015.
The game showed up again at E3 2014 with another demo of a different part of New York City. The video showed off more cover-based shooter action with some of the most gorgeous visuals we’ve seen in a game to date.
Finally, The Division arrived at E3 2015 for a third time. It made a trailer appearance at Microsoft’s E3 press conference before we saw our first example of PvP action during Ubisoft’s E3 briefing. It was nothing short of stunning.
Some games can endure long promotional periods, while others crumble underneath it. The Division seems to have a lot of anticipation left and this year’s showing, with a release date, helped reinvigorate people’s interest in the game. The Division launches on March 8, 2016.
Star Wars Battlefront
Star Wars Battlefront is one of the most anticipated games scheduled to launch this coming fall. With a Nov. 17 release date, EA and DICE are planning to unleashing a new age of Star Wars in gaming. That said, it has been a lengthy journey for the three-time E3 regular.
Even though it was only a teaser that was shown off during E3 2013, Star Wars Battlefront was first announced during EA’s press conference. This was the beginning of the road for the upcoming shooter, though we didn’t hear a whole lot about it until the following year.
In what was a developer diary trailer that showed us more. Star Wars Battlefront’s E3 2014 trailer showed off how DICE was looking to create the new game for a new generation of consoles. With a number of in-studio and on-location shots, plus a brief look at gameplay, Star Wars Battlefront’s E3 2014 appearance was the first tangible preview of what the game could be.
This year has been an enormous year for Star Wars Battlefront already and with E3 2015 now behind us, we have a very clear look at what this game will be. Last week was the first time we saw full gameplay for Star Wars Battlefront and it looks amazing.
Hype and anticipation have dulled out games before, but it doesn’t look like it has infected this shooter. Three appearances at E3 have not slaked people’s interest in Star Wars Battlefront and with its Nov. 17 release date inching closer and closer, it can’t come soon enough.
Mirror’s Edge is an interesting title and next February will mark the second time we get to parkour around with main protagonist Faith. A new chapter for Mirror’s Edge will finally arrive next year, but last week was most definitely not the first time we saw this game at E3, in fact, it was lucky number three.
During E3 2013, Mirror’s Edge received a similar yet more revealing teaser trailer for its upcoming game, than Star Wars Battlefront received. The early peek at what gameplay could look like invoked an incredibly strong reaction from fans.
Following the Star Wars Battlefront style of trailer, Mirror’s Edge received a developer diary trailer at E3 2014 as well. The video showed off what developers at DICE were focusing on to help create the world of Mirror’s Edge, with parkour, of course, being at the heart of it all.
Some fans may have been surprised, but hearing the release date for Mirror’s Edge last week at E3 2015 was extremely exciting. The video we were given showed yet another enticing preview of where DICE is taking the upcoming first-person game. Mirror’s Edge will be launching on Feb. 23, 2016.
Microsoft has shown off Halo three times over the past three E3’s and while it hasn’t all technically been for Halo 5: Guardians, a Halo appearance is a Halo appearance.
The look at Halo we received during E3 2013 wasn’t anything too revealing based on what we now know regarding Halo 5: Guardians. The video showcased an example of what could be coming for the series, but ambiguity was still present in it.
The following year at E3 2014, we saw a more specific example of what exactly the next iteration of Halo would look like. While a major focus of the presentation was on Halo: The Master Chief Collection, we still got a more in-depth look at what Halo 5 would be.
The latest showing of Halo coming last week at E3 2015, it provided us with a first look at what Halo 5: Guardians’ single-player campaign would look like. With co-op elements being present among the gorgeous world 343 Industries has created, Halo 5 is looking quite exceptional. After enduring three consecutive E3’s, Halo will finally get its release on Xbox One on Oct. 27.
Metal Gear Solid V: The Phantom Pain
It has been a long and interesting journey for the upcoming game Metal Gear Solid V: The Phantom Pain. Konami has taken its biggest franchise to E3 and back three times and for fans, Sept. 1 of this year can’t come soon enough.
Originally making its debut at E3 2013, Metal Gear Solid V: The Phantom Pain showcased a fabulous demo in front of millions during Microsoft’s E3 briefing. The performance and power of the game was evident and fans were immediately hooked.
The following year saw yet another piece of footage release for Metal Gear Solid V and E3 2014 was the event for it. Coming off the heels of Ground Zeroes, a very Hideo Kojima-like trailer was released and was another intriguing preview of what The Phantom Pain will be.
While we did not see a press conference appearance from Metal Gear Solid V: The Phantom Pain at E3 2015, the game was in attendance at Konami’s booth at E3. We also received a brand-new trailer for the game and now know it will be debuting this coming Sept. 1.
Mass Effect Andromeda
Mass Effect is on this list because up until now it has chalked up two E3 appearances and with the announced release date of Holiday 2016, there’s no way Mass Effect Andromeda won’t show up at E3 2016. So while it’s a bit of a rounding up effort on this one, it’s on the list anyway.
EA first began making noise about a new Mass Effect at E3 2014 and with the developer diary they released, players got a sense of where the series might head. Most of what we saw was concept and what if scenarios, but it all was very exciting nonetheless.
This year’s show was perhaps one of the most exciting ones simply because we got our first look at what the next game will be, and that game is Mass Effect Andromeda. At E3 2015, EA showed off a new teaser trailer of what Mass Effect Andromeda will be, and we now know the game will launch during the holiday period of 2016.
You can pretty much guarantee Mass Effect Andromeda will be making an appearance at E3 2016, and that will mark the third time the game has appeared there. We can’t wait to see what BioWare is bringing and we’re betting the hype train will be strong and healthy for Mass Effect Andromeda.