When you take a look at the vast array of games and IP that Sony has released or announced thus far for the PS4, it’s impossible to deny the firm’s creativity and ability to generate brands that are unique. While the firm does embrace franchises to a certain degree, Sony clearly has intentions of not remaining stagnant in an industry where comfort and security are two very desirable statuses.
Take your pick, The Tomorrow Children, Everybody’s Gone to the Rapture or Wild, Sony has done everything in their power to create interesting, new experiences. While it remains to be seen if this strategy will continue to lead to successful game launch after successful game launch, Sony believes the onus is on them to embrace the mindset of being different.
Sony Europe’s Boss Jim Ryan spoke about the company’s tendency and commitment to pushing the boundaries of what a game is in the industry. “This is something that is absolutely fundamental to the ongoing health and – survival is an emotive word, and probably too strong – but to the health and prosperity of the industry.
“Development budgets with each generation spiral, and most publishers are publicly-quoted businesses that are accountable to shareholders. This is entirely appropriate business behaviour: they have to take a proper attitude towards risk. We feel it’s therefore incumbent on us to break the mould. Hopefully, if we can break the mould and demonstrate that this stuff is successful and works, then others will follow,” Ryan told VG24/7.
Things we’ve seen for the PS4 this generation definitely follows the thought that Sony marches to the beat of their own drum. In fact, you can say that about every company in the industry, but Sony’s beat certainly sounds off in a far different fashion.
The avenue of digital acquisition by gamers has emerged as a more prevalent path for purchasing games than companies initially expected coming into this new generation. Ryan spoke about the benefits of digital and the inconveniences that are dodged when shipping a game that way.
“The other thing I think that helps is the ability to publish digitally. We’re used to a world where stuff goes on disc, and you have warehouses involved, and you have inventory lying around which can be very costly to manage and to close-out, and with digital publishing the games can be shorter in form. That issue of business risk that I talked about earlier is somewhat assuaged,” Ryan said.
The PlayStation 4 has received a permanent price cut in the United States, as it is now available for $349. Check your nearest retailer to confirm pricing and availability.