The mid-sized truck battle is still very much alive and growing and Nissan is doing all it can to keep the Nissan Frontier relevant and affordable. Earlier today (Oct. 6, 2015, ) Nissan went ahead and announced pricing for their 2016 Nissan Frontier Lineup. Base model Nissan Frontiers now start at a retail suggested price of $18,090 which is still plenty of value considering how old the trucks been in commission without much of a full redesign since 2004. Nissan did unveil an all new third-generation Nissan Frontier bound for non-US markets which cleaned up much of the lines around the entire truck, but alas, Nissan has decided not to bring it to North America.
For 2016, Nissan went ahead and threw a couple of color options at consumers. You now have the option of choosing between Forged Copper, Gun Metallic and Magnetic Black (amongst a choice of eight total colors.) In addition, the Frontier Crew Cab SV model receives a Moonroof package, so there’s a bit more value added there.
Other then the aforementioned improvements thrown at the Frontier, it largely remains unchanged. That means the same base inline four cylinder with 152 HP and V6 with 261 HP and 281 lb-ft returns.
In comparison and in the grand scheme of things, the real battle is between the 2016 Toyota Tacoma (MSRP $20,965) and the up and comer the 2016 Chevrolet Colorado ($20,120.) When the Chevrolet Colorado came out, it pretty much raised the bar in terms of engine quality, on-road manners and overall performance. And they’re selling like hotcakes with more than 7000 units sold in September. Tacoma outsold the Colorado by more than 3000 units thanks to its stellar brand loyalty from customers and polished reputation and Nissan Frontier is still selling but not even close to the other two with about 4600 units last month. So where the Frontier lacks in overall performance and quality, it makes up for in being the cheapest amongst the three.