We know for a fact that internet is a fast moving industry. Marketing methods have changed from what they were a couple of decades ago. Today, businesses are more concerned about their online marketing and marketing strategies than ever. Looking at this sudden proliferation in online marketing, many companies thought of taking advantage of the situation. They offer false promises by saying that they will market your business in the online world through their newest marketing methods. What you get at the end is nothing impressive and a few more users added to your website traffic.
PR Zebra is a company started by an MBA grad after going through the experience of trying a company for publicity. Peter Cuderman, who wanted a project to have a good presence in the media, went through a bad experience. The public relations company that he hired did not deliver what it promised and this made Peter take the step of starting his own company. He created a company where he wanted to innovate by mixing the depth of online and conventional publication. From his experience, he had learned that the methods used by companies to publicize another business were not effective.
He saw that the companies considered it their responsibility only to send an email to various sources and do nothing as a follow up. This is why many companies spend thousands of dollars on their press releases, but get absolutely no return for spending all of this money. PR Zebra is where marketing is taken seriously and your press releases are followed up the way they deserved to be. Instead of forwarding emails to various sources, PR Zebra believes in following up with personalized emails, talking one-on-one over the phone, and reaching out in whatever way possible to have material released in publications, newspapers, and influential blogs.
The good thing is that PRZebra.com started out on this venture fully prepared. They do not rely on a handful of companies and newspapers to spread the word for other companies. Their proprietary database currently has over 330,000 contacts of various media sources. The team uses these contacts to their competitive advantage. Even though these contacts seem big, nothing is big when we are talking about marketing and advertisement industry. PR Zebra is constantly working to increase their network of media persons and they are successfully doing so. The client list currently includes working for small, medium sized and large enterprises as well as nonprofit organizations, schools, universities, charities and many more.
Cuderman thought that he would change the methods used by marketers to disseminate the press releases and he has successfully done that. He does not charge businesses a huge amount upfront for distributing their content to media. Of course, such a method is never suitable for small businesses and individuals because of its price. He has chosen monthly payment method for his services. PR Zebra looks deep into the project of each company and decides a custom package for it exclusively. This means anyone can have a press release in the media without financial restraints.