What exactly is this thing called “podcasting”? And why would you want to listen to one? If you don’t know what it is, don’t worry – you’re certainly not alone. Podcasting is simply broadcasting a voice recording for an audience to hear. It’s kind of like a radio show, but without all the expense and legalities that come with a production of that size.
The word “podcast” is simply a mix of two words – iPod (as in Apple) and broadcast. It allows nearly anyone with a microphone the ability to reach their intended audience and talk about whatever they’d like to talk about, or discuss what their audience would like to discuss.
There are business podcasts, music podcasts, informative podcasts, self-help podcasts, etc. If you can think of a potential audience, there is likely a podcast for it. People listen to podcasts at times when a video would be inconvenient, like while walking, working out, or driving to and from work.
And podcasting has only been around for about seven or eight years, so it’s a relatively new invention. It’s grown in popularity largely because of the ease with which one can set up a podcast show. You don’t need much equipment or software to get it done, and people always love to talk!
Podcasting is perfect for the business owner looking to attract more customers by relaying relevant information, or the individual looking to discuss political, religious, or even entertainment topics to a wider audience.
Basically, a podcast is a voice recording, using a microphone and computer software, which gets produced, hosted, and distributed to the listening audience. It’s an excellent way to build a following in your niche, and to impart that you are an authority that should be listened to.
Businesses can also utilize podcasting when their audience has specific topics that they need information about. For instance, if you are a content marketer, you could put out a podcast on how to write content that converts your audience to paying clients. Then, at the end of your podcast, you give your contact information so that potentially interested customers can contact you to inquire about the product or service you provide.
If you’re a speaker looking to gain a following, do a podcast performing a sample presentation, and then talk about the topic, the creative process involved in creating the speech, etc.
Podcasts have entered the scene in a big way, and aren’t going anywhere anytime soon. Maybe somebody out there would love to hear what YOU have to say!