“Pixels” proved not worthy of a box office title as it fell to “Ant-Man.”
Adam Sandler has lost his luster as his new video game action film fell flat. Overseas, though, “Pixels” played much better.
“Ant-Man” managed another win with a low $24.9 million, according to studio estimates. The total after last week’s win came in lower, so it wins, but not really all that much to brag about. But, a win is a win, and two in a row is better than one.
While “Pixels” did not come away with a victory with its $24 million, “Southpaw” was the pleasant surprise of the weekend. Jake Gyllenhaal’s stars in “Southpaw,” and proves he can pack a punch playing a boxer. Hollywood loves to make those sports comeback stories, and they also love boxing movies. It took in an estimated $16.5 million and opened in fourth.
“Southpaw” played like a date movie as the audience was split between males and females. That bodes well for the potential of it having legs – and some award buzz.
Meanwhile, after the events in Louisiana, “Trainwreck” went on and took in $17.2 million. A shooting at a theater that was showing the R-rated comedy starring Amy Schumer could have seen its numbers dwindle, but it stayed solid. “trainwreck” fell only 43 percent in its second weekend, despite the bad news.
But, “Minions” stayed even more solid as it finished in third with $22 million.
What seems to have happened with “Pixels” poor showings may not necessarily be about Sandler. There are others in the film including Kevin James and Peter Dinklage. This weekend the family fare was spread around as they had a lot in which to choose.
But still, “Pixels” was not animated, as was The LEGO Movie,” and that may have hurt as well. “Pixels” was also banking on nostalgia for the old time video game lovers. Having Pac Man and Donkey Kong on the big screen was supposed to bring older men out, in hopes of bringing the kids.
That is not always something to bank on as older men may like the trailer and say they want to go, but end up staying home. But, “Pixels” played younger, noted Deadline. They noted that 55 percent of the crowd for “Pixels” was male. Of the whole audience, 62 percent were under the age of 25. So, the older crowd stayed away. With that noted, its take was where the studio was predicting, so it is not a surprise, but it is not good either.
The other wide release, “Paper Towns,” took in $12.5 million. For “Paper Towns,” the audience was female, to the tune of 71 percent. Of that figure, 78 percent were under the age of 25.