Phoenix Avenue is fast becoming one of the busiest roads in Fort Smith. In the last ten years this street has transformed from just being the route that people take to get to the airport to a bustling area of commerce thanks to places like the Fort Smith Pavilion, Academy Sports and Aldi’s. At the end of September, JJ’s Grill enhanced the busy road by opening a new location of this up-and-coming regional chain and setting a new standard for dining in Fort Smith.
So what sets JJ’s Grill apart from other restaurants? Before answering this question, it would be best to answer another: what is JJ’s Grill? JJ’s is a chain of fast casual restaurants with an American Bar-style theme. The chain originated in Rogers and has spread to Bella Vista, Conway, Fayetteville and even a seasonal location at the Prairie Creek Marina. Now JJ’s has come to the Dining Capitol of Arkansas, and brought some unique methods to enhance the city’s dining experience.
So what is JJ’s doing to put it in the Blue Ocean category? Probably the most unique idea that the restaurant has is offering a “Kids Eat Free” promotion that is not just from Sunday thru Thursday. Yes Virginia, kids can eat free at JJ’s Grill on Friday and Saturday too. The promotion is similar to other “Kids Eat Free” promotions: buy one adult entrée, get a kid’s meal for free, however along with the Friday and Saturday option drinks are also included in the promotion. Many other restaurants will still charge for a kid’s drink while JJ’s will not add that extra charge to a family’s bill. The restaurant offers daily promotions that rotate every few months in order to keep things fresh. Monday night is currently the best night to go to JJ’s because of the “Flip your Burger” campaign. Customers order a burger and then predict what the coin toss at the beginning of the football game will be. If they call it correctly their burger is free.
As cool as these promotions are the real question is how is the food? This examiner did not have the chance to enjoy a full meal when he went in, but he did have time to sample their chips and salsa. The salsa was freshly made yet has a definite bite to it. This salsa is not for wimps so if you don’t like your food hot you may want to order something else. JJ’s is known for their wings and have routinely won wing competitions in Northwest Arkansas, so those with a taste for wings ought to try some and see what everyone is talking about up north.
JJ’s Grill is a place where everyone is welcome regardless of social status and like another famous bar in Boston, where everyone knows your name. So come down and see why everyone is flocking to this Phoenix Avenue restaurant and discover why so many now call it home.
JJ’s Grill is located at 5400 Rogers Ave Suite 1 Fort Smith, AR 72903.
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