In another exciting collaboration between the sparkling water brand Perrier and a contemporary artist, limited edition bottles have been produced and a one-day-only street art exhibition was crafted. Last week, on October 28, 2015, French artist L’Atlas created a large-scale public art installation out of balloons in the Nelson A Rockefeller Park in Battery Park City. The installation is part of a global series of ephemeral installations.
Born in 1978, L’Atlas is a street artist who got his start doing graffiti in the 1990s. After learning about calligraphy, L’Atlas developed his own typography and uses letters and words to influence his art today. This play on calligraphy and geometry is what makes L’Atlas unique. The artist is most well known for his labyrinthine installations and paintings. He has created large-scale works all around the world, from Washington Square Park to the Centre Pompidou in Paris. His job this past Wednesday was to create an interactive installation in the park. Titled New York: Air, the installation was created with about 3000 white balloons, each installed by hand, which formed a labyrinth at the foot of the park.
The installation stretched to about 110 square feet and was open to the public from 9am to 5pm on October 28. This New York installation was one of four total global installations that will be presented over the next few months. Future labyrinths include: Mexico City: Earth on November 11, Seoul: Fire on November 20, and the finale, Paris: Water in January 2016. In addition to these installations, L’Atlas was also enlisted to create a new design for the Perrier bottles, which are in stores now. You can buy these limited edition bottles in stores through the end of the year.
L’Atlas joins a long line of famous artists who have joined Perrier for special projects, including Andy Warhol, Salvador Dali and Bernard Villemot. The brand has been in existence since 1863. “Perrier has a rich heritage of collaborating with visionary contemporary artists,” said Adaora Ugokwe, Perrier Public Relations Manager. “We’re thrilled to unveil this global project with L’Atlas whose groundbreaking work has established him as a true innovator within the international art community.”
This year, Perrier’s commitment to artists expanded to street artists, and their partnership with L’Atlas is the second they have made so far. Known as the “Inspired by Street Art” initiative, each artist that Perrier connects with has been a major player in the street art scene and has created fun and funky designs for the Perrier bottles. The first street artist connection for this project was with three separate artists for one set of bottles: Sasu from Tokyo, JonOne from New York and Paris, and Kobra from São Paulo. The bottles from this first round of artists were brightly colored, with vibrant, psychedelic designs. L’Atlas’s, by comparison are more demure but just as fun.
Grab a bottle today to see these designs before they’re snatched up by someone else! Look for future limited edition cans and bottles and collect them all.