Initiative to arm women with emergency contraceptive facts
Teva Pharmaceutical Industries Ltd., maker of Plan B One-Step® launches “Perfectly Imperfect,” an educational initiative that aims to spark a conversation about the many myths surrounding emergency contraception and ensure women are prepared in case their birth control plan doesn’t go as perfectly as planned.
In collaboration with Carly and Nessa stars of MTV’s “Girl Code and with the development of a new multimedia website www.PerfectlyImperfectandMe.com, this creative and interactive program encourages women to understand that it’s more important to be true to themselves, knowledgeable and prepared than it is to be perceived as perfect.
In support of the “Perfectly Imperfect” initiative, an online survey of 1,000 US women aged 18-34 years, sponsored by Plan B One-Step®, found that 9 out of 10 women have felt the pressure to be perfect. Whether living vicariously through photos friends post on social media or the lives of characters on television, women are constantly struggling with self-confidence while striving to be their best selves. The survey also found that this pressure to be perfect extends into their perceptions of themselves if they had a contraception failure. The results also found if a woman experienced a contraceptive failure nearly 60 percent would feel panicked and/or scared, one in four would feel disappointed in themselves and confused about what to do next.
MTV’s Girl Code stars Carly and Nessa in an interview discussed the survey results and the launch of this initiative, along with nationally recognized OB/GYN and expert on women’s health, Dr. Diana Ramos, to present facts about emergency contraception.
Women face unlimited pressure to be perfect but the question is why do women feel pressure to become perfect? Carly shares her thought that “there’s an unrealistic expectation associated with what we see in social media and in magazines so I think a lot of women look at that and think maybe that they should look like that and that is what they need to look like. “
According the survey results despite the fact that 80 percent claim to be familiar with emergency contraceptives two out of three women have misconceptions. “There are not enough conversations about everything that is going on with emergency contraception and that is why we are part of the perfectly imperfect initiative so we can discuss this and hopefully spread awareness and educate women to know what their options are,” said Nessa.
The U.S. Food and Drug Administration approved the use of Plan B One-Step (levonorgestrel) as a nonprescription product for all women of child-bearing potential. Plan B One-Step is an emergency contraceptive intended to reduce the chance of pregnancy following unprotected sexual intercourse or a known or suspected contraceptive failure (e.g., condom).
Dr. Ramos explains “the Plan B One Step is one tablet (1.5 mg tablet) with levonorgestrel; a hormone that has been used in birth control pills for several decades, but in the plan b one step it is given at a higher dose and it works in a very similar way to prevent pregnancy. When used as directed Plan B One Step can significantly decrease the chance a woman can get pregnant. About seven out of every eight women who would have gotten pregnant will not become pregnant after taking Plan B One-Step. “The sooner it is taken the better it works.”
Dr. Ramos offers this advice to women, “the most important advice is to be informed and to really find out what options women have in case they actually have an oops moment that they may need Plan B. So be informed where they can get it and know that they can actually get Plan B in the pharmacy of the feminine care isle and its obtained without a prescription and it is there to help them.”
Carly and Nessa are hosting the Perfectly Imperfect tour. Carly explains “the tour will be going to different campuses to hopeful spark a conversation about the many myths of emergency contraception and to help women to make sure they are prepared incase their birth control plan does not go as expected.”
Dr. Ramos reminds women “emergency contraception is safe, highly effective and should be taken after 72 hours of having unprotected sex or they feel their contraception method failed them. So it’s really important that they have 72 hours so they can take the one step as soon as they realize that they need it. The sooner they take it the higher the effectiveness. Every woman has the option to obtain this.”
To get more information and to be informed go to Perfectly Imperfect and Me
MORE ABOUT NESSA
MTV’s Girl Code and Hot 97 on-air personality Nessa is making waves in TV, radio and digital media platforms. Rising up the ranks in a highly competitive radio market, Nessa went from intern to hosting her own radio show with over 10 million listeners for iHeartMedia in San Francisco, Los Angeles, and 25+ other radio stations. Through her radio career and entertaining interviews she was able to become a full-fledged member of the MTV family. Nessa’s quick wit and personality has made her the voice of listeners. You can catch her on a variety of shows from Girl Code to hosting the Real World, Teen Mom, and Snooki and J Woww After Shows and also anchoring the new show on MTV Girl Code Live, premiering Fall 2015. In addition, she has worked as an endorser for some of the biggest brands in American including Pepsi, Walmart and Kit Kat. Her funny and in your face interviews with artists, have garnered almost 9 million views on YouTube and word quickly spread that Nessa was the go-to for interviews.
MORE ABOUT CARLY
Carly a stand-up comedian and New York native, first stepped on stage at Gotham Comedy Club and has been quickly rising in the comedy scene, performing at the most popular clubs in New York and across the U.S. Carly is a regular cast member on MTVs Girl Code, Guy Court and recently co-hosted the most recent season of Ain’t That America. While she is already a major presence on television, she has an even bigger following on social media with over 17,700 Facebook followers, over 476,000 Twitter followers and over 487,000 Instagram followers. Carly’s hobbies are telling jokes and checking Facebook to make sure the people that made fun of her in high school got fat. Carly feels proud of having her stand up featured on Sirius XM radio and is especially proud that she once made her grandma Marilyn laugh so hard that her teeth fell out.
MORE ABOUT DR. DIANA RAMOS
Diana Ramos, MD, MPH, FACOG serves as Medical Director for Reproductive Health for the Los Angeles Public Health Department, is an Associate Clinical Professor in Obstetrics and Gynecology at the Keck University of Southern California School of Medicine, and is a physician in obstetrics and gynecology at the Anaheim/Baldwin Park Kaiser Permanente. Prior to these roles, Dr. Ramos was the medical director of Alpha Medical Center and was a clinical attending physician at Sepulveda Veterans Administration where she served as a preceptor and conducted research on women’s health and strategies for improving health care delivery. Dr. Ramos is board certified in obstetrics and gynecology and a Fellow of the American College of Obstetrics and Gynecology. She is the Chair of the American Medical Association’s Minority Affairs Consortium; serves on the steering committees for the National Hispanic Leadership Fellowship and National Commission on Healthcare Disparities, and is a March of Dimes board member. She is also a spokesperson for cervical cancer awareness and emergency contraception for the Los Angeles County office of Women’s Health and was appointed to the California Women’s Health Council Commission in 2006. She joined the CMA Foundation Board of Directors in 2008. She earned the American Medical Association Young Physician Leadership Award in 2006; the Los Angeles County Board of Supervisors Recognition for Outstanding Service—Los Angeles Public Health Commission, 2005; the American Medical Association Community Service Award, 2004; and Pfizer National Award for Community Outreach, 2003. Dr. Ramos received her bachelor’s degree from the University of Southern California; a Masters in Public Health, emphasis in management from University of California Los Angeles; and a Doctor of Medicine from the University Of Southern California Keck School Of Medicine.
Additional Source Teva Pharmaceutical Industries Ltd.