On July 25, atombash.com was on the scene for OCRF’s 18th Annual Super Saturday hosted by Donna Karan and Kelly Ripa at Nova’s Ark Project in Water Mill, New York. The world famous garage sale raised $3.4 million dollars for the Ovarian Cancer Research Fund. The special event was presented by QVC and Fiji Water. QVC broadcasted live from the event so viewers from across the nation could participate in supporting the cause while getting amazing deals. Guests enjoyed refreshing bottles of Fiji Water throughout the event. Notables in attendance included June Ambrose, Alec and Hilaria Baldwin, designer Dennis Basso, Joy Behar, Jonathan Cheban, actor Mark Feuerstein, actress Clare Foley, Miss USA Olivia Jordan, Gayle King, Kelly Rutherford, Brooke Shields, Molly Sims, Aida Turturro, Ali Wentworth, Joe Zee and Rachel Zoe.
The fun family friendly event featured discounted merchandise from nearly 150 prominent participants including: Donna Karan, Diane von Furstenberg, Ralph Lauren, Vince, Alexis Bittar, Bonpoint, Henri Bendel, Milly, Theory, Elie Tahari, alice + olivia, Scoop NYC, Erin Fetherston, Lands’ End, Vilebrequin, Kiehl’s Since 1851, L’agence, Calypso St. Barth, Shoshanna and Zimmerman. For the eighth consecutive year, the “Designers A to Zoe” booth by Rachel Zoe featured a compilation of pieces from her favorite luxury designers. There were amazing deals everywhere. An NYDJ blazer originally valued at $200 sold for $20 near the end of the day. At one point Brooks Brothers shirts and jackets were selling for $10 a piece. Penguin also had some great deals. The Halo chargers were so cheap they disappeared within minutes. Alexandra Clancy sold some beautiful italian made purses at a steep discount. Viki’s Granola handed out tasty samples. Mamma Chia served up some refreshing drinks. Sant Ambroeus catered the entire event with delicious Italian dishes.
In addition to shopping, there were awesome beauty services being provided. Priv’s Braid Bar was quite popular and there was also a long line for a psychic reading with Betsy Wahmann. Guests were spotted snapping loads of photos at DKNY’s Psychedelic Photobooth. Alex and Ani displayed their latest accessories and also provided manicures. Brand new beauty company Tre’StiQue showcased their easy to use products and gave mini makeovers. One unique stop was the Casper stand. Guests could lie down and have their dreams interpreted and sketched. Soon, the event began to look like Coachella. Everyone was spotted wearing beautiful flower headdresses by B Floral. Caress promoted its Forever Collection of Body Wash with hand massages. It is the first brand to boast fragrance touch technology and it smells amazing. The RealReal promoted its luxury design challenge and Brancott Estate gave out wine at its stand. They also had a pop up massage parlor. Kids designed t-shirts at the Stitched Fashion Camp and tried the newest games from Hasbro in a different area.
Rachel Zoe said she continues to support the event “because sadly it’s very close to my heart. You know, my mother is losing now her second or third best friend from ovarian cancer, so it’s something very close to my family, and very close to my heart.” Jonathan Cheban added “It’s just the one event that I come to every year. It’s kind of like my middle of the summer thing to do, I love it. People come to see people and support it at the same time, cause a lot of events are not as fun and this one is such a fun one and you get so much stuff done, shopping, people, food, everything and then I don’t really go to too many events anymore in the Hamptons, so this is one of the few.”
Miss USA Olivia Jordan was excited to be at her first Super Saturday. “This is such a great event. I’ve never been to the Hamptons and I’ve heard about the Hamptons and even Super Saturday for years, so I’m so grateful to be here. Breast and Ovarian Cancer is a huge cause that Miss USA works with, and so I’m excited that I get to be at this event where you get to shop for a good cause which I think is the most magical melding of worlds, and I think that it’s so important that we talk women’s causes and ovarian cancer is definitely one of those. So I feel very grateful,”
“It’s so important to do an event, to be a part of an event that helps women and for a woman’s cause and this is such a serious cause and it’s so generous that it’s a wonderful thing,” Dennis Basso reflected. Molly Sims has been a long time supporter. “I’ve been supporting it for almost 15 years, I’ve hosted one in L.A for Rachel Zoe, so it’s awesome. I love it. It’s fun, it’s like calorie free shopping. It’s like a sample sale on high, when you’re high.” Some of her favorite brands at the event included Bonpoint, Stella McCartney Kids, Rachel Zoe, Donna Karen and Zimmerman. Actress Lois Robbins said, “I’ve been coming all 18 years. I have a childhood friend who lost her sister to ovarian cancer right before they started this first event so it’s always been important to me to support it in memory of Linda … there is one Donna, and one Kelly and I think it’s great that they’ve gotten behind this organization and supported it.”