The National Federation of Independent Business (NFIB) and American Express announced on Monday that “Shop Small Saturday” was a smashing success. The results were from results from the Small Business Saturday Consumer Insights Survey, marking an eight percent increase from 2014. This year Small Business Saturday saw record levels of support from communities and local organizations. More than 4,100 Neighborhood Champions around the country rallied local businesses and created events in their communities for Small Business Saturday — an increase of 48 percent over last year. And more than 425 organizations joined the Small Business Saturday Coalition – an increase of 11 percent over last year. Once again, President Barack Obama and his daughters got in on the act, visiting an independent Washington bookstore as the first family marked Small Business Saturday, The Washington Post reported.
The president and daughters patronized the Petworth-area shop, Upshur Street Books, for the first time, after three years of visiting the more-established Politics and Prose on the Saturday after Thanksgiving. Upshur Street Books has been open for a little over a year and specializes in D.C.’s “past and present, and work from local authors from poets to politicians.”
Obama’s daughters Sasha and Malia carried around armfuls of books.
Here is the full list of books the first family purchased during the 2015 book purchases from Upshur Street Books, per the White House:
”Purity: A Novel” by Jonathan Franzen
“Two Years Eight Months and Twenty-Eight Nights: A Novel” by Salman Rushdie
“Elske: A Novel of the Kingdom” by Cynthia Voigt
“On Fortune’s Wheel” by Cynthia Voigt
“Jackaroo: A Novel of the Kingdom” by Cynthia Voigt
“A Snicker of Magic” by Natalie Lloyd
“Stargirl” by Jerry Spinelli
“Diary of a Wimpy Kid: Hard Luck, Book 8” by Jeff Kinney
“Dork Diaries 1: Tales from a Not-So-Fabulous Life” by Rachel Renée Russell
Elected Officials across the U.S. Show Their Support
- Elected officials in all 50 states and Washington, D.C. – including President Obama and many senior government officials – championed Small Business Saturday.
- Over 200 Federal officials and agencies showed support for Small Business Saturday through posts on Facebook and Twitter.
- The U.S. Senate unanimously passed a resolution designating November 28th, 2015 as Small Business Saturday.
- 551 city proclamations in support of Small Business Saturday were issued by mayors and other elected officials in all 50 states and Washington D.C.
- 14 Public Service Announcements encouraging the public to “Shop Small” were recorded by government officials across the nation.
Among the politicos and celebrities participating and promoting “Small Business Saturday” included Kelly Clarkson, who tweeted, “I’m heading out to #ShopSmall today! Get inspired w/ me & all of us showing our love for #SmallBizSat! #ad.”
Also participating, U.S. Rep. Tulsi Gabbard, who tweeted, “It’s Small Business Saturday – let’s support Hawaii businesses and #ShopSmall #BuyLocal this weekend! –TG.”
Senator Patty Murray tweeted, “When we support local businesses, jobs are created and local communities grow. Happy Small Business Saturday #ShopSmall!”
Valerie Jarrett, the senior advisor to the White House, shopped “small” in her hometown of Chicago and her neighborhood.