Homebrewing is a beer phenomena that has become more and more popular in recent years. Along with the Internet, there’s no doubt that the two would have to merge together one day. That day has come, and Noble Brewer has intertwined the convenience of the web with the craft of homebrewing to create the world’s first online beer club that caters specifically to homebrewers.
“There are two reasons why we exist—to empower homebrewers everywhere and to bring amazing and unique beer to craft beer lovers,” said Cathy Trainor, community outreach lead for Noble Brewer. “Nearly all professional brewers started out as homebrewers and we believe there is something really special about recipes that are crafted in the home. There’s a type of artistry and creativity that makes the tasting experience richer.”
Noble Brewer is a simple way to receive a unique kind of beer, right to your home. All customers have to do is sign up and choose one of the three shipment options. You can receive a one-time shipment, a quarterly shipment or an annual shipment where you pay up front for the year. Each shipment obtains four 22 ounce bottles and are usually delivered every three months if that is the option that the member chooses. Each membership price varies.
“Homebrewers are incredibly enthusiastic and knowledgable about their beer, and so we want to bring that story to a larger audience, ” Trainor said. “We pair the award-winning homebrewers we find with local craft breweries to make their recipes at scale and then we sent the beer out in the mail.”
Each type of beer comes with the recipe and the name of the homebrewer. On Noble Brewer’s website, each customer can learn about the brewer and hear their story about how they got involved in the industry. The style of beer is changed every three months and you also receive tasting cards so, according to their website, “you learn how to savor the subtle (and not-so-subtle) nuanced flavors of each beer.”To find these unique homebrewers, Noble Brewer’s does their research. The company attends many home brewing competitions, and also has brewers reach out to them so they can be featured on Noble Brewer’s website.
“It’s really important to us to make sure that the brewer has enough brewing experience and it’s always great to find people with interesting stories,” Trainor said. “We also make sure that the recipe can be brewed at scale.”
Being a member also has its perks. When signing up, Noble Brewer offer their members discounts on events, shirts and glassware. This year, they entered each one of their annual members a chance to win tickets to the Great American Beer Festival. The goal of this club is to expose homebrewers and help them get their beer out there, all while providing convenience to their customers.