If you happen to watch TV you’ve more than likely seen the Red Nose Day commercials. For those that have never heard of Red Nose Day or haven’t seen the commercials, Red Nose Day is a huge UK entertainment fundraiser that raises needed money for great organizations working in the US and internationally to alleviate child poverty. Created by film director/writer Richard Curtis (‘Notting Hill,’ ‘Bridget Jones Diary,’ ‘Love Actually’), Red Nose Day is an enormously popular annual event in the U.K. that has raised more than $1 billion over the past 30 years. Red Nose Day, inspired and supported by Comic Relief U.K., is coming to the U.S. for the first time with a live broadcast on May 21.
To kick off the festivities for NBC’s broadcast of ‘Red Nose Day’ will be Nick Cannon with the ‘Red Nose Day Danceathon with Nick Cannon,’ which will be streaming live on NBC.com from the NBC Experience Store at Rockefeller Center in New York City beginning Wednesday, May 20. The host of ‘America’s Got Talent’ will attempt to dance non-stop for 24 hours in honor of the inaugural Red Nose Day celebration in the United States which will lead into the Red Nose Day telecast on Thursday, May 21 (8-11 pm EST/7-10 pm CST) on NBC. Aside from Nick Cannon, the day of dance will be filled with guest Djs, musicians, celebrity drop-ins, and a variety of dance acts and troupes. Viewers can support Cannon’s endeavor through sponsorship and donation.
‘I can’t wait to leave it all on the dance floor in the 24 hours leading up to ‘Red Nose Day,’’ said Cannon. ‘I’m honored to participate in such an amazing event, and to help raise money for such a worthy cause.’
Matt Lauer of NBC’s the TODAY show, also announced that he would be taking a 225 mile bike ride from Boston to NYC to raise money for Red Nose Day. Starting at Fenway Park in Boston this Sunday, May 17, Matt Lauer will ride for 5 days straight, ending his ride on Thursday May 21 at the TODAY Show Plaza. Viewers of the TODAY show can donate to support Matt’s ride and can tune in all week to see Matt in action. To view Matt’s announcement just click here.
Other celebrity stars that have signed on for Red Nose Day include Christina Aguilera, Will Farrell, Sam Smith and many more to take part in the live three-hour entertainment event, will feature sketch comedy, parodies, videos produced by Funny Or Die, live musical performances and short appeals films that shed light on those in need. People from all walks of life are encouraged to have fun and raise money through buying red noses (sold exclusively at Walgreen’s and Duane Reade stores nationwide), organizing fundraising events and watching and donating during the television special. The money raised during Red Nose Day will fund programs that address the immediate needs of children and young people living in poverty in the U.S., Africa, Asia and Latin America. Charity partners of Red Nose Day include Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, the Vaccine Alliance; the Global Fund; LIFT; National Council of La Raza; National Urban League; Oxfam America; Save the Children and United Way. To learn more about Red Nose Day, donate, or organize fundraisers in your area visit www.rednosedayusa.com.