The world today is awash with data. There is data everywhere you look. The far-reaching tentacles of this data today touches nearly every part of our lives, ranging from how we live our social life online, how we communicate with loved ones or business partners, how we bank our money or how we get health care.
Companies of all forms, shapes and sizes are experiencing the effects of this astounding rate of data growth. Projections of about 40% growth a year into the next decade are not uncommon to see.
Even more astounding is the fact that over 90% of the world’s total data has been generated in just the last two years.
With more than 2 quintillion bytes of new data being generated every single day, we now see companies, corporate managers and executives scrambling to hire individuals who understand data and can work with it to derive competitive value.
This observation indicates significant need for Data Ninja-type talent in the coming years and also emphasizes the great opportunities that this new era of abundant data holds for companies, particularly in terms of being able to use data to gain efficiency and tap into new business opportunities.
Unfortunately, despite the broadening demand for skilled data professionals, supply simply isn’t keeping pace with demand. As a result, many companies are finding it difficult to fill the positions required and to generate the returns on Investments (ROI) they want by using data analytics. The consulting firm, McKinsey & Company forecasts a shortage by 2018 of professionals specializing in the field of data analytics i.e. severe shortage of people trained to distill data into meaningful information.
This shortage of labor means gold mine for people with the right talent and mindset to come in and help. With the right knowledge, training and attitude, many individuals can get started and win big working with data.
These data-ninja type individuals would be people who work within a structured environment (usually within a company or team), employing a variety of tools (such as Excel, SQL, Data Warehousing, Programming, etc.) to perform a variety of tasks related to collecting, organizing, and interpreting data to gain useful information.
This book, “The Game Plan for Success in Data analytics” takes you deep into this burgeoning field of data analytics and exposes the tips and tricks of the trade. You would be introduced to the basics of the trade, with examples, illustrations, quotes, references, links, and very insightful (often free) resources to help you get started. For newbies or veterans alike, the content of the book is readily accessible. By the end, the nuggets and resources within the book would readily turn you from a theoretical Data skeptic into a practical Data Ninja.
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