The North Face launched its first global campaign, ‘Never Stop’, which features cinematic footage collected from around the world and takes viewers on an emotional journey inspiring them to discover the excitement that lives at the outer edge or their physical and intellectual possibilities. The campaign also celebrates the heroes of the U.S. Department of the Interior’s 21st Century Conservation Service Corps (21CSC) who represent the spirit of ‘Never Stop’.
What is it that inspires you to explore your potential and push beyond your boundaries? Have you ever seen an expedition or recognized a change that needs to be made in your community that has sparked an interest and has motivated you to set a goal for yourself to attempt and achieve it? Your physical, mental, emotional and spiritual attributes all have a possibility of being altered while exploring your potential. But usually when you surpass your boundaries, the rewards afterwards bring a major sense of accomplishment and you realize a potential in yourself that you never would’ve discovered if you hadn’t pushed beyond what you thought was possible.
Just ask The North Face athlete Conrad Anker with his summit on the Shark’s Fin with friends and fellow climbers Jimmy Chin and Renan Ozturk. After years of setting his mind to go to Meru and become the first to summit the Shark’s Fin in memory and honor of one of his mentors, Mugs Stump, some of the challenges he faced along with Chin and Ozturk were downright heart wrenching. But they took the phrase ‘never stop’ to the next level and their experience is one that has gone down in history for the world of climbing and forged an incredible brotherhood between these three men.
Through the ‘Never Stop’ campaign, four conservation corps organizations were honored $25,000 to help them continue to make a positive difference in their communities. American YouthWorks encourages more young people to pursue conservation careers and preserve the great outdoors. The Conservation Legacy helps to change the lives of young Native men and women through the Ancestral Lands program on the Navajo Nation as they help to rebuild damaged ecosystems. The Student Conservation Association (SCA) has a mission to help build the next generation of conservation leaders and inspire lifelong stewardship of the environment and communities by engaging young people in hands-on service to the land. Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.
“We appreciate our continued partnership with The North Face, this year highlighting conservation heroes who are making a difference in their communities,” said U.S. Secretary of the Interior Sally Jewell. “Today’s donation from The North Face will help create opportunities for young people and veterans to engage in important work on our nation’s public lands, nurturing lifelong connections to these special places.”
Find that inspiration for your ‘Never Stop’ story and share it via #neverstopexploring.