Did you know that socks are the number one most requested item in homeless shelters? Yeah, me either until I started researching Bombas for this article. The idea is simple, if Tom’s can donate a pair of shoes for every pair they sell and Warby Parker can give away a pair of glasses for every pair they sell, then Bombas can have the same kind of positive impact by giving a pair of socks away for every pair they sell.
Founders Randy Goldberg and David Heath collaborated with sock legend (yes, legendary sock people exist) and former president of Gold Toe Socks, Steve Lowenthal, a man with over forty years of experience to help guide them through the process of starting Bombas. From there, they took a couple years to get the socks just right through stringent product testing and tireless development. What they came up with is a sock made from some of the best cotton on earth, Pima Long Staple, with features such as InvisiToe flat seaming and the Honey Comb Support System around the arch and tarsal of the foot.
- Stay up technology – no saggy socks
- Lots of great colors in solids and patterns
- Y-stitched heel to create a natural cup for the heel
- Performance footbed – reinforcement without the bulk
- Ankle socks get the Blister Tab for protection against rubbing and chafing
Quotes from the cofounders
“About four years ago, we saw a quote that said socks are the #1 most requested clothing items and homeless shelters, and that really stuck with us. It was something neither of us realized before, but made a lot of sense. Socks are a wear through item, so most people don’t donate their old socks” – Randy Goldberg, Co-Founder & Chief Branding Officer
“We knew we wanted to find a way to help solve that problem and it was around the time that give back companies were gaining national traction, so we decided to start Bombas the idea of one pair purchased = one pair donated. We knew in order to donate a lot of socks, we’d have to sell a lot of socks, by creating something different than anything else on the market. So we spent 2 years on research and development and came up with seven substantial updates to the look, feel, performance and comfort of the traditional athletic-leisure sock. We officially launched Bombas in fall of 2013, with what we think are the most comfortable socks on the market, and to date, we’ve been able to donate more than 400,000 pairs of socks to those in need.” – David Heath, Co-Founder & CEO
For more information about Bombas, its line of beeutiful socks, or its buy a sock give a sock program, click here.