Most parents with school-age kids have probably heard of Minecraft. Many kids spend all of their allotted screen time playing Minecraft or watching Minecraft YouTube videos.
YouTube celebrities can make a good living with their videos, including those who make popular Minecraft videos. Now, toy company Jazwares has brought to life some of the most viewed Minecraft YouTube stars, including CaptainSparklez, TDM and SkyDoesMinecraft, as action figure and plush toys, with their new Tube Heroes toy line.
Minecraft is an engaging video game that involves exploration, resource gathering, construction and crafting, developed and published by Swedish game company Mojang. The game became so wildly successful that Microsoft purchased Mojang last year for $2.5 billion.
One fascinating thing about Minecraft is that it has no written instructions. Kids learn to play Minecraft and navigate through the game by watching videos of other people playing. They also learn about new “mods” (game add-ons) and how to use them through these Minecraft YouTube videos.
Kids have come to enjoy the Minecraft videos – and engage with them – as much as the Minecraft game itself. At last check, Captain Sparklez had more than 8.5 million YouTube subscribers and north of 1.8 million views of his videos. The Diamond Minecart boasts 7.7 million YouTube subscribers and 4.2 million views of his YouTube videos. SkyDoesMinecraft’s YouTube account shows 11.2 million subscribes and more than 2.7 million video views.
YouTube stars with Minecraft themes don’t just make videos of themselves playing Minecraft or demonstrating Minecraft mods. Many of them also create clever animations, showing that they’re not just kids living in someone’s basement who got lucky by making some popular YouTube videos. They’re talented and creative entertainers who put a lot of hard work into their YouTube channels.
Minecraft fans have been snapping up Minecraft tie-in toys, including plush and action figure items, for a long time. However, Minecraft toys look bland and boring, given the nature of the built-in Minecraft characters. Jazwares’ Tube Heroes toys combine the excitement of kids’ favorite game with the personality and flair of Minecraft YouTube video stars.
The action figures seem very well made and come with cool accessories, usually including a sword and shield specially designed to fit the YouTube star’s online persona. The Tube Heroes plush toys are exceptionally well made, with impressive designs and intricate machine stitching not typically found on toys.
Kid testers love Tube Heroes. A 5-year-old tester immediately fell in love with the toys and couldn’t wait to open and play with the action figures. She also wants to sleep with the plushes.
An 11-year-old tester provided back story for each of the toys – identifying the YouTube star behind the toy and what types of Minecraft YouTube videos he makes. She was quite enamored of the Tube Heroes plushes, describing them as “so soft” and “just adorable.” The author received sample products for review purposes.