For many years now, SwimSwam has been on the forefront of swimming coverage online. Now, the media organization is taking that type of reporting offline.
On Saturday, SwimSwam announced the launch of SwimSwam magazine, a quarterly publication that was developed with the feedback of SwimSwam regulars in line.
The first issue, which features Michael Phelps on the cover, is called the 2015 Year In Review issue. As the title implies, the issue looks back at the swimming happenings of the previous year. The cover story, called Michael Phelps Reborn, includes quotes and feelings from 21 athletes and peers who have personal ties to the greatest swimmer of all time.
SwimSwam co-founder and Olympic gold medalist Mel Stewart announced the new magazine on the SwimSwam website, writing:
If chlorine runs in your veins, you know how much our sport requires of you. You have to sacrifice time, energy and huge chunks of your life to make it work.
At SwimSwam we strive to match that dedication. A big part of it for us is always striving to improve, working to find newer, better ways to keep you in touch with your favorite sport. Mostly, we know we must listen to you, the reader.
We’ve received a lot of requests to launch a PRINT MAGAZINE, and your feedback was clear about what you wanted and extremely clear about what you did NOT want.
You don’t want a cheap, flimsy publication. You don’t want, thin issues, 30-35 pages, half of which are ads, held together by staples.
According to Stewart, the first publication of SwimSwam magazine is 132 pages with thick pages, a binding, and minimal advertising content. Stewart promises that, in the future, the magazine will be even thicker with more content heading in to the 2016 Olympic year.
The 1992 Olympic medalist also promises that the magazine will not detract from the content on the SwimSwam website, and he promises that the content will be entirely different on each medium. Stewart differentiates between the two mediums, noting: “You don’t pick up a magazine to read about who won the NCAA Championships 4 weeks ago. You pick up a magazine to go deeper, to get inside of the sport in a format that must be felt as it’s read, not clicked on.”
The subscription fee for the quarterly publication is $40 per year. Find out more about the SwimSwam magazine on the media outlet’s website.
What do you think about the new swimming magazine? Do you think the sport needed one? Why or why not?