In today’s digital age, having an attractive website storefront is just as important as doing effective merchandising in your brick and mortar store. Perhaps even more so, since you have the potential to connect with millions of possible new and returning clients from around the world, which can exponentially grow your sales.
Here are some tips for making your website and digital storefront get the sales results that you are looking for:
Use a Great Logo for Your Site
Much the same way that a brick and mortar business uses signage to help attract customers into their storefront, an awesome looking logo can help with building brand recognition and trust with your online website. Having one that is designed professionally gives you a competitive edge over sellers that have not taken the time to get a professional logo for their digital storefront.
Let Visitors Know about Special Offers and Promotions
It is no secret that people love a great deal. Which is why a store front will usually prominently display any sales or promotions the store is currently offering.
If you are running a sale or a promotion on your website, be sure to let your visitors know about it. If you’re offering free shipping or 10% off the first order, then it should be on your homepage (and sitewide) for all to see. Don’t assume that users will find this important information on their own.
Another method is to display a short, unobtrusive pop-up notification during their website visit that offers a coupon code. Alternatively, you can use a pop-up notification to prompt a visitor to enter their email address for a one-time discount code or for future special offers you are having at the site.
Not only does this make them feel good about getting a deal, it gives you a chance to retain them as a repeat customer using email follow-ups. This ends up being a “win-win” situation for both you as the digital storefront owner and for your bargain hunting customer.
Make Sure Your Site Renders Correctly on All Devices
More people rely on mobile devices such as their Smartphones and tablets to browse the Internet and shop online. When your digital storefront doesn’t render quickly and correctly on these devices, this is the equivalent of randomly turning away business at your brick and mortar store because your front door only opens sporadically during the day.
A responsive website design that formats on all devices to maximize sales, offers the best solution for this common problem.
Monitor Your Carts and Test Your Checkout Process
As a digital storefront, it is up to you to assure that your users are having a seamless shopping experience when they visit your store. Unlike an actual storefront, you do not have the chance to physically meet your client and ask them their opinion on their experience. This is why you must take special care to monitor your eCommerce engine to make sure it is running correctly.
While some abandoned shopping carts is common in eCommerce, if all of your visitors leave items in their cart without paying for them, this is problematic.
Test your checkout process and look for issues that could be causing abandoned carts. Things like an expired SSL certificate, connectivity issues with your merchant account, slow server response times, and your site timing out could give them sufficient reason to leave your site without paying.
There is no doubt that a digital storefront is a powerful sales tool to have, especially if you take the time and make it a great experience for your visitors. Be sure to use these tips to make yours more efficient.