Melissa McCarthy is the newest of the celebrity crowd to join the fashion world. In November she announced to Women’s Wear Daily she would be working with Sunrise Brands to create a clothing line that is accessible to all women. McCarthy speaks in interviews about how as a plus-size woman her love of fashion has never died. She wants to create clothes for women of all sizes that can make them feel confident and enjoy the industry as much as she does. The collection is a two-stage process; the first stage will focus on casual sportswear. There are also plans in the works for a stage two which will consist of a contemporary modern line a year later (WWD).
In an interview with WWD McCarthy says, “I’m doing all sizes. It’s a strange thing to stop at a certain size. Women don’t, so why should clothes?” For awhile now we have seen a campaign from fashion businesses to promote positive body image. There has been an ongoing struggle for women above a certain size because of how that size is marketed in the fashion industry. It happens all the time— even to celebrities. Two years ago when McCarthy attended the Oscars for her movie Bridesmaids, she was rejected by six designers. She was quoted by the Washington Post saying, “Trying to find stuff in my size is damn near impossible. It’s either for a 98-year old woman or a 14-year old hooker, and there is nothing in the middle.” What it comes down to is a mannequin is not a real body. McCarthy (along with 99% of the population) has curves. It’s about time we start learning how to dress real women and start marketing real women to the public. That is exactly what McCarthy’s line aims to do. She says to WWD, “I have experience dressing me as a 6, a 12 and more. When you above a size 12, you don’t lose your love of fashion.” Preach Melissa, preach.
McCarthy grew up on a farm in Illinois. The mall was not a daily trip for her. Instead she lived through magazines. Scrapbooking and sketching were the daily routine for her. She has a true passion for the art. She moved to FIT to pursue her dream until she was picked up for stand-up comedy. Yet as she explored acting her passion for fashion never wavered. Seeing how fashion can take you from being one character to the next inspired her. Her collection will prove that inspiration can happen for anyone at any size (WWD).
McCarthy’s clothing line is expected to launch in the fall of 2015 and will be sold in department and specialty stores in the U.S, Canada, and the U.K.