As reported by The New York Times on Aug. 26, Burger King is asking its rival, McDonalds for a temporary truce for both companies to sell a joint Big Mac and Whopper burger with the proposed name of the McWhopper. Burger King made the proposal in full page ads posted in The New York Times and Chicago Tribune on Wednesday.
Burger King produced a McWhopper web page dedicated to its proposal to asking McDonalds for a one day effort to create and sell the McWhopper. They are asking McDonalds to join them at a pop-up venue combining workers from both companies to sell the burger on Sept. 21 in an effort to assist the efforts of Peace One Day to make Sept. 21 “Peace Day.”
In an open letter Burger King offers a “Good morning McDonalds” salutation and then begins “We come in peace. In fact, we come in honor of peace. We know we’ve had our petty differences, but how about we call a ceasefire on these so-called ‘burger-wars’?” They then go on to explain that their proposal is to promote Peace One Day’s efforts of asking people “Who will you make peace with?” In response to that question Burger King writes “We’d like to propose a one-off collaboration between Burger King and McDonald’s to create something special – something that gets the world talking about Peace Day.”
The McWhopper, Burger King states to McDonald’s, will combine the best of the Big Mac and Whopper in one “Peace-loving burger” created together and sold at only one neutral location allowing all proceeds to assist Peace One Day. In a more informal invite Burger King placed a request to McDonald’s on Burger Kings’s Facebook page “McDonald’s let’s #SettleTheBeef in honor of #PeaceDay. Will you accept our #McWhopperProposal?”
In response to Burger Kings request, McDonald’s CEO posted a reply on their own Facebook page:
“Dear Burger King,
Inspiration for a good cause… great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time”.
In their efforts to make this peaceful project totally neutral Burger King has proposed a pop-up restaurant in Atlanta located central between Burger King’s Miami headquarters and McDonald’s Chicago headquarters. The shop proposed is to be staffed by employees from both companies wearing specially designed uniforms and boxing and bagging the burger in unique designed packaging.
As noted on the Peace One Day website “Peace One Day’s objective is to institutionalize Peace Day 21 September, making it a day that is self-sustaining, an annual day of global unity, a day of intercultural cooperation on a scale that humanity has never known.” Burger King is a currently one of the corporate sponsors for Peace One Day.