Funkshion Fashion Week Miami Beach brought on the homegrown talent to kick off four days of fantastic fashion. As guests took their seats at the exclusive Setai Hotel on Collins Avenue on Thursday evening, November 5, 2015, they were in for more than just your ordinary fashion show. Extremely gifted design students direct from Miami International University of Art & Design were put up to the challenge by a local South Florida McDonalds franchise to create an original fashion collection totally out of McDonalds signature food packaging. The end result was more than magnificent. Vivacious, energized models wore the outfits well. Guests were highly encouraged to share photos on social media by using #McDCouture.
This fashion display of ingenuity could only be described as McDCouture, delivering coffee cup couture, ready-to-wear wrappers and fry box frocks. Halter tops, layered skirts, ponchos and even a wedding gown took on the appearance of a designer collection. One of the latest trends to take over the fall, fringe, also made a showing.
What went into creating all these exotic designs? Weeks of preparation required 4,600 McDonalds sandwich wrappers, 1,770 fry boxes, 1,100 straws, 600 to-go bags, 500 sandwich boxes, 200 soft drink cups, 500 ketchup holders and 100 McFlurry cups. Out of all this material came 20 amazing looks to build a designer-worthy collection.
Prior to the start of the McDCouture Fashion Show, Fashion Group International of South Florida presented a Community Service Award to Cabrera/Bentancourt organization, owners of 20 McDonald’s in South Florida. They share in McDonald’s global commitment to be a good neighbor and a valued partner to the community by supporting charitable organizations, schools, youth programs and most recently fashion education. Proud to accept the award, the Cabrera and Bentancourt families believe that giving back is an essential part of the way they operate every day.
It isn’t over just yet. On Saturday, November 7, 2015, keep an eye out at the intersection of Lincoln Road and Washington Avenue on Miami Beach. These emerging student designers will take to the streets with their models to introduce onlookers to the new McDCouture Collection. It all takes place beginning at 2:00 p.m. through 5:00 p.m.. After that, the pieces will continue to be displayed at the Miami International University of Art and Design.
Who knows, the next Ralph Lauren or Tory Burch could be evolving right now.