We hear all the time that there are some things that we are just born with that determine part of the course of our lives: this could be simple things like eye and hair color, our height or even if there are conditions we might be more prone towards. In his inspirational book THE DNA OF ACHIEVERS music mogul Mathew Knowles shows us that success is something that ALL of us can have, but we have to develop the traits necessary to make it happen in our lives.
Known to many as the father of Beyonce and Solange, Mathew Knowles draws on the lessons of his own life in business as the manager of Destiny’s Child as well as the examples of others to highlight what is possible if you truly want to achieve something great.
The book officially releases in October, but here are some of the highlights you will find that truly shows why it is something everyone in every profession can glean something from:
* First of all the book’s sub-title is 10 TRAITS OF HIGHLY SUCCESSFUL PROFESSIONALS, and those 10 traits are 1)Passion, 2)Vision, 3)Work Ethic, 4)Team Building, 5)Planning, 6)Talk-To-Do Ratio, 7)Risk-taking, 8)Learning From Failure, 9)Giving Back and 10)Thinking Outside the Book. In each chapter Mr. Knowles gives us not just personal lessons from himself but also individuals he has met that have developed the traits themselves.
* Speaking of lessons learned, Elsa Garcia shares this in the book about passion: “I don’t know if passion is what drives everyone,” she writes, “but it makes you stay true to whatever you choose to do—whether you have a passion for a career, family or life in general.”
* In the chapter TALK-TO-DO RATIO Knowles talks about the term he coined to make you more away of talking less than you are actually doing in your life. Nothing wrong with being ambitious, but it is the action that will speak the loudest. Another successful professional David Saltz says this about action: “So you’ve got to have tenacity. That is a key character trait of action-oriented people. To paraphrase a great songwriter: If you know where you’re going, any road can take you there. I don’t deny that talking is critically important in assembling the multitude of elements that go into a television production. But having been a consultant to ABC, ESPN, the NFL and the Miami Dolphins, I know better than most the point when the talking should stop.”
* Which is probably the most essential but possibly the most difficult of the 10 traits Mr. Knowles highlights? “Of the ten traits that I have recognized as common denominators among super-successful people,” he writes, “Thinking Outside the Box] may be the most challenging to develop and nurture. That is in part because, many, if not most, of us have been conditioned to not extend ourselves beyond certain parameters; we are instructed to acknowledge and accept boundaries within the workplace, for instance. We are told to stick with the “tried and true” and to avoid “reinventing the wheel”—because after all, “if it ain’t broke, don’t fix it.”I believe that an ongoing effort to foster innovative thinking fuels the fire of creativity. Hit songs do not write themselves, after all; they take time and, most importantly, effort. There is even an organization that is dedicated to the cause of promoting outside-the-box thinking—the Creative Thinking Association of America. Its mission: “To awaken and stimulate the creative urge in all of us by providing resources for unleashing human potential.”
At the end of the book readers will not just have the tools that have worked for others but there is a quiz at the end of every chapter to help you make application of what you have learned and to set you on the right tract to developing the traits you want for yourself.
Find out more about the book and see how you can get the print copy for free (just pay shipping and handling) at http://www.dnaofachievers.com.