When it comes to marketing to millennials it can be tough. If you search Google for the best way to market to millennials, you’ll come up with thousands of articles touting the best way to market to them. When it comes to travel, what are millennials looking for? Despite their youth, this is a very tech savvy generation that knows what they want and what they are looking for as far as a travel destination. Here are a few ways you can successfully market your destination to Millennials:
Marketing your travel destination to Millennials doesn’t have to be hard. Millennials know what they want and they want a great experience that’s a great value.
Millennials are very social media conscious and they know that people talk about brands on social media. They love to thank the brands and destinations that offer them great customer service and support, on social media and they love brands that make their social media pages fun, interesting and keep the lines of communication open. Interact with your social media followers regularly and build that relationship.
Millennials love destinations and brands that have mobile friendly sites. They are the first generation to access so much information on their phones, so keeping your social media pages active and making your website mobile friendly counts a lot when it comes to Millennials. Your social media sites also have built in analytics that make it easy for brands to track what visitors like and you can use that to improve your marketing.
Millennials Love Blogs
Millennials look to blogs they love for information on travel destinations. Make sure your destination has a blog that is easily accessible. Keep the content fun and informative and remember, with all the information out there, you want to keep it pertinent, easily accessible, and written to where they can grab a lot of information in a short period of time.
Don E. Lindley, Ph.D., Assistant Professor and Program Chair of the Online Master of Science in Criminology at Regis University uses a blog to stay in touch with his students. He says, “It’s not that millennials have short attention spans, they just have a lot of content to consume and so little time to do it.” Millennials also love hashtags, so develop a hashtag pertinent to your destination and use it.
Pictures & Short Videos
With the popularity of Instagram, YouTube and most recently, Vine, you should integrate your brand or destination to include photos and entertaining videos. Longer videos can be posted to YouTube and the super shorts can be posted on Vine. Millennials are very social and this is an effective way to reach them.
Millennials are constantly using apps on the mobile devices. If you can develop an app for your resort or destination, which makes it easy for the Millennial to access the information they want at just a swipe of their finger, your destination will be front and center when they are looking to travel. A lot of Millennials use Apple products so make sure you develop an app that is available for Apple products as well as Android products.
A Good Value
Millennials are looking to experience a destination. The outlook on travel has changed with this generation. They are looking for the destination that offers them a memorable experience and is a good value for the money spent. Highlight the experiences that your destination offers and that will help draw the millennial in. A great experience at a great value, is exactly what they are looking for.
Be Open and Honest
If Millennials want something, they will find the money to get it, but if you try to pull the wool over their eyes or try some gimmicky promotion, you’ll lose that sale. When dealing with millennials, transparency is everything, so be open and honest, and you’ll be pleased with the response you receive when it comes to reviews and customer loyalty.