If you ask any entrepreneur who is just starting off with his business about the most difficult aspect of their business, they will most likely point out the challenge of retaining their customers and reaching out to the new ones. Yes, it is true indeed that marketing a new business can be a costly and time-consuming endeavor and money is that most entrepreneurs don’t have when they’re jumpstarting their career as an entrepreneur.
Most startups and small businesses don’t have the opportunity and luxury of outsourcing their marketing services to other professionals. Nevertheless, there are a number of marketing practices that don’t need you to burn down your valuable resources in order to get your business firm humming. Here are some of the expert marketing tips that you should follow in order to boost the visibility of your business in the market.
1) Entice webmasters to publish product reviews about your business.
This marketing strategy isn’t rocket science. The gist of it is to contact webmasters that are within the same niche as your (or an overlapping niche), then ask them to review your product or services.
Before you start contacting other webmasters, however, you need to realize that blatantly asking them to review your product without giving them a direct benefit for doing so will DRASTICALLY reduce your chances of getting them to say “Yes”.
That said, give them something that will entice them to help you like giveaways, brand exposure, shares, etc.
How effective are product reviews, you might ask?
Well, this ultimate 4 trading review has been getting them a constant flow of leads and sales monthly. And this is just from one platform.
Can you imagine what would happen if you had your reviews published on multiple high-traffic websites?
2) Create an escalating and conveying pitch.
Wherever you are, you should be marketing always and for that you need a conveying and escalating pitch. According to researches, it has been found out that the average attention span of an adult person is around 6-8 seconds and hence that is all the time that you have to grab their attention. If you can engage them successfully within those seconds, you get little more than a minute to sell them your service or product. Invest your valuable time to create a killer pitch and the return on your investment will give you back huge dividends in the form of creating positive opportunities for your business.
3) Create awareness among the local public
It has been proved that gaining coverage among trade magazines, local papers and websites can help you gain recognition and inform people about your business, thereby driving customer acquisition. While some popular and grown-up businesses might wish to hire a public relations firm, the small business firms and startups can simply go for a DIY PR. You can start off by looking for writers and publications that cover your local business.
4) Cross promote with other businesses
You can put together a group of some other non-competitive businesses in your locality and choose to cross-promote. You may utilize fliers, coupons, bundled promotions, reciprocal website URLs and some other social media platforms. Keep collaborating with them constantly and this way you can expand your customer base and you can easily reach new people.
5) Embrace the social media
This is easy and free and you can initially get started with a massive network of customers. However, the only tough part is to increase your followers without wasting enough of you time. Ensure focusing on valuable friends than the number of friends. Recognize the social media channels that your customers use, including Twitter, Facebook, Instagram, Pinterest, LinkedIn and also the new channel in the market, Ello. Your ultimate goal would be to offer your followers something interesting, shareable and useful.
6) Keep engaging your existing clients
Always remember that your satisfied clients can form the best marketing tool of your business. Actively keep engaging your already-existing clients through effective PR, email and social media. Pitching your business to a successful writer can have mutual benefits for both the parties. This strategy will lead to a compelling story and a strong relation between you and people. Ask the army of spokespeople to share the positive experiences of your company.
So, if you’re a new entrepreneur in the market and you’re desperately looking for some marketing tips, you can take into account the above mentioned points. Instead of appointing a PR firm, the tips could help you promote your business even when you have a tight budget.