Startups are becoming increasingly commonplace and many of them seek to enhance the ease of global trade. The internet has made it possible for businesses to expand their markets across a global spectrum. In order to monitor all the new events and innovations, entrepreneurs value organizations like Mandalah. Mandalah works with organizations on projects that improve the status quo, have a positive impact, and bridge profit with purpose.
Although a global company, Mandalah has roots in Brazil. Recently, this Examiner had the opportunity to speak to Lourenco Bustani, cofounder of Mandalah, about the company:
Meagan Meehan (M.M.): How and when was Mandalah started and why was that name chosen?
Lourenco Bustani (L.B.): 2006. I sold my used car and together with some pocket change from my business partner at the time, we rented out a table in a film production studio and began working. The name was chosen because of its esoteric underpinnings (please read our Culture Guide for a more complete explanation), the fact that it can be pronounced anywhere in the world, and because it allowed us to add the letter “h” at the end representing our non-negotiable commitment to the human spirit.
M.M.: Can you explain exactly what Mandalah does and how it works?
L.B.: Not exactly, since it’s a fluid and ever-changing undertaking. Our stated purpose is to accelerate change where it’s most needed. We do that through consultancy that helps organizations of all shapes and sizes reconcile the pursuit for profit with the pursuit for a higher purpose (beyond profit). We call this “conscious innovation”, understood as disruptive novelties that actually contribute to our overall health and happiness. Projects are centered around business innovation, new product and service development, brand strategy and organizational design.
M.M.: Mandalah connects a lot of companies. What kinds of industries mostly use Mandalah?
L.B.: We are industry-agnostic. We’ve worked in automotive, cosmetics, financial services, education, sports, health care, technology, retail, food and beverage. Our clients come from large multinationals, government, NGOs, family-owned businesses, start-ups, schools, universities and celebrities.
M.M.: To date, what has been Mandalah’s biggest success?
L.B: These superlatives don’t resonate so much with us. To the extent that we’re pouring our hearts and souls into a project, all of them are a success. We make mistakes and exercise poor judgment at times, but we are always hard-working and well-intentioned; having said that, a metric of success could be the fact that we’re still around after 9 years, with a global footprint, learning loads every day.
M.M.: Thus far, what has been the most rewarding part of working with Mandalah?
L.B.: Self-improvement. Mandalah represents an ideal – a core set of values we believe are in service of bringing the world together. Living and breathing these ideals has made all of us more conscious and compassionate individuals.
M.M.: Where do you hope the company will be ten years from now?
L.B: Wherever it needs to be. All my energy is focused on the here and now and what we are able to do in the present.
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