“The Man in the High Castle” ads have been removed by New York’s Metropolitan Transportation Authority (MTA) after they drew a “livid response” from those taking the subway and trains where these ads were displayed. “The Man in the High Castle” is a new Amazon series and the ads, which included a Nazi symbol inside an American flag, were not at all well received by the riders of public transportation.
This fiction venue is set in a world where the Nazi’s actually won the war and ruled the Earth and because of the sensitivity of the subject, the shows promoters are finding it hard to advertise, according to News Max on November 25. It was Governor Cuomo who put the pressure on the MTA to take the ads down and not a decision made by Amazon as first reported.
MTA passenger Ann Toback, who was recently a passenger on one of the subway trains that had “The Man in the High Castle” ads displayed, said:
“Half the seats in my car had Nazi insignias inside an American flag, while the other half had the Japanese flag in a style like the World War II design. So I had a choice, and I chose to sit on the Nazi insignia because I really didn’t want to stare at it.”
“The Man in the High Castle” series was spun from a 1962 novel by Philip K. Dick and the novel “re-images a history where Nazi Germany and the Axis powers had actually won World War II.” The biggest problem seen with these ads were the lack of explanation that came with them. Evan Bernstein of New York’s Anti-Defamation League claimed that the ad did not offer enough context as to why you were looking at these Nazi-like images.
Bernstein said: “On the television program, which explains this is the notion of an America controlled by Hitler, you get that context.” He also said, “On the train, seeing the American flag paired with a Nazi symbol is viscerally offensive, because there is no context as to what it means. The fact that the flag is spread across the seats only compounds the effect. This ad campaign has a feel of exploiting things that are so sensitive to so many people.”
HitFix reports today that the ads have all been pulled. It appears that the 260 “The Man in the High Castle” posters on the walls of the subway stations in NYC will stay up.
Frank Spotnitz, the creator of “The Man in the High Castle” show said that the show is hard to advertise because of the sensitive subject matter. Spotnitz said he read what Bernstein had to say when speaking for New York’s Anti-Defamation League and he agreed and said that Bernstein is “100-percent correct.”
Now with all the hoopla written about “The Man in the High Castle,” which is saturating the headlines today, many would agree that you couldn’t pay for any better advertising! It looks like some lemonade was churned out of those lemons!