Epic Rights, a full-service global branding, licensing and social media marketing company, has partnered with major retailer Lucky Brand for the development of a national apparel program. The announcement was made today by Lisa Streff, Executive Vice President, Global Consumer Products, Epic Rights and Carlos Alberini, CEO, Lucky Brand.
Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights, including legendary rock bands KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and the birthplace of punk, CBGB. The apparel will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online, spring 2016.
“Lucky Brand has always celebrated the world of music and rock ‘n roll. This is one of our brand pillars and has been an integral part of our heritage for the last 25 years,” said Alberini. “We remain committed to music, and we will always look to expand our scope by working with new artists, studios and companies. In this spirit, we are excited to announce our partnership with Epic Rights, a licensing collaboration that will bring our customers a new wave of branded products from KISS, CBGB, Def Leppard, and many more.”
“Our collaboration with Lucky Brand marries one of the top retailers in the country, who is known for its creative infusion of music, art and free-spirit lifestyle in its apparel, with a roster of Epic Rights’ iconic artists that appeal to multiple generations,” commented Streff. “Together, our two companies have limitless opportunities to deliver an authentic, cool line of shirts and headwear for men and women that capture the spirit of the music.”
Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. The company’s distinctive Lucky look includes authentic hardware, personalized touches and playful details that appeal to the free-thinker, the artist, the dreamer. Lucky Brand inspiration doesn’t just come from the rugged work wear of denim pioneers, but from the free spirit and laid-back lifestyle of its Southern California roots. Finding inspiration from the secluded outlooks of Big Sur to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu — Lucky Brand references music, art and photography, both old and new, to create truly unique pieces that customers wear over and over again. The brand also produces apparel, shoes, accessories and jewelry for men and women that are sold in more than 200 retail stores within the U.S., high-end department and specialty stores, select stores in Canada, and online at LuckyBrand.com.
Epic Rights is a full service global branding, licensing and social media marketing company dedicated to building celebrity and entertainment brands via its broad global network of retailers, licensees and agents. Working with a roster of top clients and brands, Epic Rights’ services include licensing/branding, music merchandising, social media management, VIP ticketing and fan clubs. Epic Rights also oversees sponsorships and endorsements, digital archiving of all creative/photo/media assets and manages worldwide e-commerce for its clients in addition to providing in-house legal resources for trademark registration and audit management. Epic Rights is headquartered in Los Angeles, California. For more information visit Epic Rights.