The great truths for a happy life are relatively simple: love your family; love your neighbor, live honestly and with honor. Yet, they are more easily said than done, and relatively hard to live up to, especially given so many temptations. And therein lies numerous tales, including a new novel by business magnate, Bob Rich, entitled Looking Through Water, sales of which benefit veterans through Project Healing Waters, which involves enabling veterans a chance to fly fish and learn to tie flies on their way to wellness. As the proud owner of a few of Bob Rich’s entertaining books, this is another relatively quick and enjoyable read graced by fine illustrations by Florida Keys artist Craig Reagor. The prose will pull at your heart strings from time to time as you feel the universal truths of the writing and a full range of emotions, including how people close to you make you supremely happy and profoundly sad. Using water analogies and fishing tales, Rich weaves a multi-generational story of a great-grandfather passing on heritage, wisdom and a successful way of life to his son, who in turn passes it on to his son and finally on to the original patriarch’s great grandson, mostly while spending quality time together fishing. The fishing scenes take place on lakes and in the ocean while pivotal scenes take place in impeccably-decorated New York City offices and ballrooms and in bars and waters in the Florida Keys. As a resident of the Florida Keys, it is easy to appreciate the author’s accurate information about fishing for the prized backcountry (or Florida Bay) species of bonefish, tarpon and permit. Descriptions of the seemingly confrontational fishing guide humor, rural familiarity with one another, and how word of a great feat or big fight quickly spreads through a small town all ring true to Keys’ life. What may be a bit trying for some readers is the machismo scenes, where physically hurting oneself or another, or pulling out guns to settle scores is part of the drama. Anyone compelled to use fists or guns may appreciate these interactions while a more evolved human may prefer clever wars of words or keener match of wits. Lastly, a cautionary note, one left to the reader to decide if this is the case in Looking Through Water. Some story tellers who try to universally appeal to the greatest denominator with dialogue sometimes explain too laboriously the truths they aim to share; however, the alternative of an absence of meaning also is undesirable. That said, an author who can do this well should be highly praised while the rest can continue to hone the craft of writing dynamic dialogue. Bob Rich resides in Buffalo, N.Y. and Islamorada, Fla. and his books can be viewed at www.bobrichbooks.com.