Shoppers online and offline are getting a start on their holiday gift buying. Search engine data from Google revealed that more than one-fourth of consumers in 2014 began their holiday shopping before Halloween and that practice is expected to continue for this year. Meanwhile, autumn is often when nonprofit fundraising events are in high gear. Package the early holiday shopping habits with charitable causes and it’s a win-win for gift buyers and community organizations.
About 40 local charities will benefit from the Shopping Extravaganza being held Saturday, October 3 at the Citadel Outlets in the City of Commerce, off the 5 Freeway near the Atlantic Boulevard exit. The tenth annual event runs from 9 a.m. until 7 p.m. with the goal of raising $100,000 for groups like the East Los Angeles Boys & Girls Club, Pasadena Humane Society & SPCA, KidWorks and many others.
Here’s how it works. Shoppers who want to get in on the fun like prizes, drawings, and deep discounts purchase tickets for $35. Citadel Outlets will donate $25 of the ticket price directly to the purchaser’s charity of choice. There will be a private catered lunch, wine tasting for those over 21 and chances to win over $90,000 in retailer gift cards and prizes.
Last year’s event drew over 4,000 people. The day is presented by AltaMed Health Services, a nonprofit health care system delivering integrated primary care services, senior care programs, and health and human services in Los Angeles and Orange counties.
Registration begins at 9 a.m. with lunch starting at 11. In the afternoon, there’s wine tasting from noon to 4 p.m. and prize drawings take place at 11 a.m., 1 p.m., and 3 p.m. Tickets can be purchased online at www.shoppingextravaganza.org.