For 12 years, Linking Sports & Communities (LSC) has encouraged Arizona student athletes to stay in school, lead healthy lifestyles, and be financially responsible. The goal is to change the horrible statistics (e.g., percentage of NFL players going broke after retirement), and help today’s student athletes become tomorrow’s community leaders. But there are many current and retired professional athletes in Arizona, who can and want to be business and community leaders now. On November 13, 2015, at the Athletes Get Down to Business event at Phoenix International Raceway (PIR), LSC officially launched its LSC at Your Service initiative to help them achieve their goals.
PIR has been a partner of LSC’s for many years, and has hosted a wide variety of activities, including this year’s Photographers of Color Workshop and the Future Fans Day for youth. In addition to being a great recreational activity, motorsports is a hub for many businesses, and an important economic engine, providing $450+ million to Arizona’s economy annually. PIR seemed an appropriate venue to start the discussion about potential new partnerships between business, sports, and athletes.
The launch took place in the LSC chalet in PIR’s Corporate Village on Nov. 13, 2015, 2-4 PM, during NASCAR race weekend. Select, featured organizations had booths, and spoke one-on-one with invited business, sports & community leaders. The initial members of LSC At Your Service were Fairway Independent Mortgage, Sticky Media, Arizona Community Foundation, Colonial Life Insurance, New American Funding, Berkshire Hathaway Home Services, and ClearEDGE LLC. All LSC members are vetted and reliable.
“We want athletes to know that there are efficient and reliable professionals available to get them the sound advice they need to stay solvent and successful during and after their sports careers,” said Andre Smith, LSC President.
Greg Fresquez, Communications Manager for PIR, and Mitzi Castillo, PIR’s Multi-Cultural Business Development Manager, talked to the attendees about business operations re: NASCAR, upcoming activities at PIR, and the importance of motorsports to the economy. Fresquez was presented with the 2015 Most Valuable Player award from LSC for his outreach to the community. Attendees stayed for the Lucas Oil 150 race.
During 2016, LSC will reach out to professional and amateur athletes to offer referrals for needs in real estate, financial management, business or personal development, marketing, health, foundation creation/management, and insurance. More information is available at www.linkingsports.org and by contacting email@example.com.