Fashion Week is still wrapping up in a number of cities around the world. And while we were excited to see the major players at stake demonstrate why they are in fact major players– we can’t help but notice that Los Angeles Fashion Week still hasn’t found its way. Even with the announcement of an new venue– with a sigh of relief of it being sort of an official venue–there is still the prevailing thought that L.A. Fashion Week is about as official as authenticated Italian cuisine at Olive Garden. In other words, the premise is there but it gets lost in the plot.
For one, there seems to be more than one Fashion Week touted as L.A. Fashion Week, there is LAFW, Style Fashion Week LA, Art Hearts, Concept L.A. etc. . In this case more isn’t always better, there needs to be a definitive stance on how LAFW is presented which includes which designers are going be presenting, at which locations, and which sponsors are making the commitment.
Which brings me to the question, perhaps there aren’t enough companies that have faith in LAFW to sponsor it? New York has the automobile titan Mercedes Benz sponsoring it each year, pulling out all the stops to ensure it means business–both theoretically and literally. Can the same be said for L.A.?
New York and L.A. are both prominent cities in the U.S. with sizable populations, both are hosts to a fair share of talented designers and retailers. And let’s face it, you don’t have to be born and bred in either city to premiere your collection there. Not every designer showing at NYFW is from New York or even from the U.S. for that matter– one thing about New York is the market value is a major draw in for designers.
Additionally, New York has its own set of accolades most of which are; it is the epi-center for cultural hubs, financial institutions and corporations, and undeniably the fashion industry. But let’s not leave it at that. L.A. two has its own stake, mostly through Tinseltown and other high profile fashion spots such as Beverly Hills, DTLA and The Grove. As to which city is better for fashion that’s up for debate. I personally prefer L.A. but have seen some of the most resounding outfits on New Yorkers but then again fashionable people can be found anywhere in the world–it’s not a matter of the city but a matter of taste.
I like to think L.A. sure has charm and good taste and LAFW should equally match that. At the very least, it should introduce us to up and coming designers and collections that we may not have known but would be just as interested if we saw it in another city. This year’s schedule for LAFW was from Oct 7th to Oct 11th and there were over 40 shows presented. We could make a case for the solid designers that made an appearance during LAFW or we could shed light on the need for major improvements that leave little to no room for criticism. Either way, we think LAFW still has a chance as soon as the gatherers, developers, promoters, designers, sponsors and the city of L.A. realizes you can’t pass on charm and good taste.