Michael Kors continues to prove that he has put the “G” in generosity. Kors goes above and beyond to share love, capital and his reputation, in order to build awareness and help those with the greatest need. Just one year ago, the designer raised the bar and set his expectations to unstoppable limits. Now, he can proudly boast achieving a major milestone. His renowned brand, along with assistance from his loyal clientele, have managed to help deliver over 10 million meals to hungry children around the world through the United Nations World Food Programme (WFP).
The philanthropic campaign was launched by Michael Kors in 2013, when the brand entered into a long-term partnership with WFP to help build a world with zero hunger. Since then, each and every sale of a Michael Kors 100 Series watch has enabled 100 children in need to receive a nutritious meal through WFP’s School Meals Program. Additionally, in October 2014, Michael Kors personally pledged to donate 100 meals for every “selfless selfie” posted on social media that showed fans posing in the Michael Kors Watch Hunger Stop T-shirt with the hashtag #WatchHungerStop. These efforts, together with donations made in Michael Kors retail stores and via text, have overwhelmingly added up to over 10 million meals. “I’m very proud that through our Watch Hunger Stop campaign we’ve helped WFP deliver over 10 million meals to children in need. We couldn’t have done this without the compassion and efforts of our fans and customers whose support of this important cause is inspiring,” says Michael Kors.
You may remember the bright and beaming smile of Halle Berry who became a staunch supporter alongside Kors in 2014 and a trusted spokesperson for the campaign. Now, in 2015, Michael Kors is pleased to announce that Golden Globe-winning and Academy Award-nominated actress Kate Hudson has passionately joined the campaign with a fervor to end world hunger forever.
With Kate Hudson’s support of Watch Hunger Stop , this will bring new levels of awareness to the fight to conquer world hunger. Renowned for her acting career, Kate Hudson has also been involved in numerous causes and organizations, including The Hawn Foundation and many others dedicated to children, education and human rights. “I’m proud to join Michael Kors in this global effort to end hunger,” says Hudson. “As a mother, I can’t think of anything more important than raising a healthy and educated generation of children, and WFP’s School Meals Program is committed to exactly that. This is a cause that I am eager to be a part of because I believe we can all make a real and significant difference.” “I am so excited to have Kate Hudson join me in the fight to ensure that no child anywhere in the world goes to bed hungry,” says Kors. “Not only does she have a unique star quality but she also brings an incredible amount of generosity and a can-do attitude to a cause that is extremely important to me personally. I’m grateful to work alongside her and WFP to make a real change.”
The designer’s fans can look forward to seeing Kors and Kate for the unveiling of the campaign when two limited-edition Bradshaw watch styles are launched in October. From the sale of each of these watches (Bradshaw 100), a nutritious meal will be provided to 100 hungry children through WFP’s School Meals program. For every sale of a watch from the Watch Hunger Stop Collection, Michael Kors will donate US $25 to WFP.
Be the first to purchase one of these beautiful watches. They will be available exclusively in Michael Kors stores worldwide and on michaelkors.com in the U.S. Also during the month of October, in conjunction with World Food Day on October 16, customers and visitors to Michael Kors retail stores will be able to make a $5, $10 or $25 donation to WFP at the register.
The dedication that the designer exemplifies is additionally radiated through his appointed position as Global Ambassador Against Hunger for the World Food Programme.
“We are grateful to Michael for his strong commitment to the goal of zero hunger and all the children, women and men who will have a chance at a brighter future because of his support,” says Ertharin Cousin, Executive Director of WFP. “WFP looks forward to working even more closely with Michael and his company to make a hunger free world a reality.”
In response, Kors is honored to be able to channel his generosity in such a magnificent manner. “It’s an honor to be named a Global Ambassador Against Hunger, and a further inspiration to me to continue the important work of ending world hunger hand in hand with WFP,” says Kors. “WFP has a global presence, with people on the ground in countries that are most affected by hunger and malnutrition, and they’re doing an amazing job helping families and communities build a better future for themselves.”
The real emphasis deserves to be focused on the World Food Programme, the largest humanitarian organization that goes above and beyond to make sure that all the hungry worldwide are fed, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 75 countries. There is much to learn about this organization and the fantastic work that it continues to do. Go to watchungerstop.com, a specially designed microsite created to serve as the hub for all of Michael Kors’ hunger-fighting philanthropic efforts. There, visitors can find a wealth of content—much of it shareable—relating to the fight against hunger, WFP and Michael Kors.
You can follow Michael Kors at @MichaelKors on Twitter and @MichaelKors on Instagram for all the latest in fashion and philanthropy.