Keurig Green Mountain has long been known as a beverage provider, from self-serve coffee cups at popular eateries such as Dunkin’ Donuts, to home coffee brewing machines and ciders. Yesterday, September 29, 2015, it was revealed that they plan to expand their product inventory to a soda maker machine – which means you could be making your own glass of Coke right from the convenience of your kitchen counter.
This Keurig Kold machine, as it’s dubbed, will retail for anywhere from $299 to $369, depending on the specifics of forthcoming promotions. But before you start thinking, “once I have the Keurig Kold, I never need to buy a Coke again,” consider: the actual “pods”, which contain all the ingredients you need to make the soda of your choice, will run more than a $1 for every 8-ounce serving. And since the average American seems to drink soda 32-ounces at a time, it’ll cost more than three times more to drink at home than to purchase a 2-liter bottle.
But this hardly means that the Keurig Kold won’t be a success. After all, look at Starbucks; people seem to have no problem paying $6 for a souped-up cup of coffee. Additionally, as envisioned by Keurig CEO Brian Kelly, he thinks that people will value the availability of multiple kinds of soda enough to look askance at the cost. No longer will you have to buy 8 different 2-liter bottles of soda; with the Keurig Kold, you can just buy 8 of the little K-cups of soda ingredients – assuming you only want to drink a single serving of 8 different varieties.
Keurig isn’t the first to think of bringing sodas into your home via one-piece machine. SodaStream is somewhat similar; it allows you to carbonate whatever beverage you place in it. Presumably, you can even carbonate Keurig coffee, if for some reason that seems like a good idea. Of course, the carbon dioxide containers have to be replaced a couple of times per month, making it seem – arguably – as not so great a convenience; but at least it’s cool for the kids to watch it work.
Keurig has made the process a bit smoother, with more options. One of the built-in containers pours the soda syrup into your cup, while the other induces the carbonation. The primary problem facing the $300+ Keurig Kold may very well be the sheer availability of soda. With that price point, Keurig may have many people wondering loudly – is this thing really all that necessary?