A new survey commissioned by Michelin North America as part of the #SharingSafety campaign, shows that Americans value sharing safe driving advice, although many drivers don’t trust others on the road. The campaign is the latest step in Michelin’s ongoing efforts to increase awareness of road safety.
Michelin North America and Katie Couric, Yahoo global news anchor and New York Times bestselling author of “The Best Advice I Ever Got,” invite America’s drivers to share their best advice and stories for staying safe on the road using the hashtag #SharingSafety on social media.
The Michelin #SharingSafety campaign kicks off during National Teen Driver Safety Week, observed Oct. 18‒24. Katie Couric shares her safe driving story and safe driving advice and encourages drivers across America to do the same in the attached video. By crowdsourcing and sharing advice across Facebook, Twitter and Instagram using the #SharingSafety hashtag, Michelin offers an additional resource for road safety.
Auto accidents remain the top killer of teens in America. In 2013, there were 2,614 teen passenger vehicle drivers ages 15-19 involved in fatal crashes. An estimated 130,000 were injured nationwide, according to NHTSA.
Parents of teens carry more influence on their teens’ driving habits than they realize. Drivers report they are more likely to have received their best driving advice from their parents with 52 percent crediting their fathers and 32 percent crediting their mothers.
Encouraging safe-driving behaviors with drivers of all ages can help improve road safety, yet this is particularly critical for America’s youngest drivers. “We want to draw people into a national conversation about road safety during National Teen Driver Safety Week,” says Pete Selleck, chairman and president of Michelin North America. “Sharing even simple tips like how to maintain tires could mean the difference between life or death.”
Key findings of the Michelin survey include:
- Unsafe driving is becoming commonplace (8 in 10 consumers admit they see someone ignoring road safety at least a few times a week.
- It’s better to give than receive: 3 out of 4 Americans have given driving instruction to someone else while a passenger in the car and the same amount have received advice.
- The majority of drivers are confident in their own driving abilities (81 percent rank themselves highly), but 66 percent have felt unsafe when someone else was at the wheel.
- Three in four drivers (73 percent) have witnessed an accident or experienced a “close call” firsthand (76 percent), and 62 percent have been in an accident that someone else caused.
- Sixty-nine percent see other motorists ignoring safe-driving practices daily.
- The best sources of advice are still the tried-and-true: dad (selected by 52 percent), mom (32 percent) and driver’s education instructors (27 percent).
- The driving advice people receive most frequently includes signaling before changing lanes (75 percent) and staying in the right lane unless you’re passing (68 percent).
A 2014 study by Michelin found significant gaps in teen road readiness, including tire-related safety knowledge and skills. To close current safety gaps in the U.S. driver’s education curriculum, Michelin launched the Beyond the Driving Test campaign. Learn more about tire maintenance and keeping young drivers safe on the road, including how to check tire tread and pressure, by visiting beyondthedrivingtest.com.
Open a dialogue with your teen driver during National Teen Driver Safety Week. Ask your teen whether he has witnessed other drivers using unsafe driving habits or share with your teen when you witness unsafe driving while on the road. Share advice you’ve learned about safe driving and driving habits that encourage road safety.
Share your best safe driving advice on social media with the hashtag #SharingSafety and invite your teen to share advice as well. When parents practice safe driving habits and encourage teens to drive safely, everyone’s a winner.