People often talk about the 1950s as being the age of mechanics — technologies from medicine to aeronautics to who-knows-what bursting on the scene to present life with more choices and options. Of course our age laughs at what was accomplished back then, since digital has replaced the mechanical swings and pulleys and switches and such. But there is still a place for an “old fashioned” technology, especially when newer tech is problematic. Hence the advantage of a cold press juicer like the Juicepresso Platinum Cold Press Juicer.
Being a cold press, (a.k.a. masticating) juicer might seem more trouble than is worthwhile in comparison to an electric motor operating at high rpms. But while it might seem that a high speed shredder would function more efficiently and effectively, the actual fact is that it’s not so. One of the main reasons for having a juicer in the first place is to have a fresh results from what is being pressed — otherwise you might as well being buying from a store. By eschewing the use of a motor, the juice being separated from the pulp doesn’t receive any of the heat that the motor is generating. This means that the vitality of the contents are not being altered but are retaining their nutrients in a natural state.
The importance of using a slow speed, 32rmp low-noise motor, as opposed to a centrifugal system, is that it is able to strip 40% more juice. That’s significant. The slow speed keeps the heat build up extremely minimal, for retaining the enzymes and nutrients in the fruits and vegetables that are being turned in consumables. This process results in the pulp being drier, showing that more of the liquid has been extracted. This also increases the “shelf life” of the juice — and so is significantly greater than that of those systems using a shredding blade traveling at high speed. A three day “life” is, on average, to be expected. As is the fact that the company provides a 7 year (limited) warranty, it shows a serious commitment to providing a seriously powerful and potent mechanism that is intended to perform its function over the long haul.
The Juicepresso Platinum has a small footprint and adds a definite aura of attractiveness when seated on a kitchen counter. As it uses a one-piece extraction system, combining the auger, strainer and rotating brush sections together, there are less parts ansd so less to go wrong. And as a side benefit, the whole process is less likely to drip thanks to a new feed tube and an extraction spout design. The larger chute design means more of the good stuff can go in for juicing, and not to be left out, the cap has been redesigned to keep the drips and dribbles from becoming an ongoing aggravation.
An accessory is also provided for making sorbets and smoothies — the motor having been upgraded to take care of working with frozen fruit and ice. Switching over from juicing requires but a few seconds as you remove one part to replace it with another.
The Juicer’s components are safe to clean in the dishwasher, should a little bit of “elbow grease” and a couple of minutes of time well spent for cleaning elude you. You just pull the “screw” out, give it a quick rinse and then in it goes to the dishwasher.
Now for the big question — why bother having this juicer and why bother doing this yourself as opposed to going down to the local grocery store. First — why bother? Because it’s important to have vegetables and fruits and through a juice multiple servings can be had in a single glass, with the nutrients hitting the bloodstream fast. Health can’t be measured by a household device, but reaching for the Juicepresso Platinum Cold Press Juicer (retail $549) has got to be better than reaching for a soda or a beer taken out of the fridge — take veggies or fruit out instead and let the Platinum do its thing.