Golf Hall of Fame golfer and controversial TV commentator Johnny Miller is dipping his toe into the golf glove business. And similar to his PGA Tour career, he is doing so in a flamboyant and colorful way.
Zero Friction, maker of technologically advanced performance golf products, recently announced that Miller has inked as a partner, global spokesman and product developer for the company.
Miller was elected into the World Golf Hall of Fame in 1998 after winning two major championships and 25 PGA Tour events. In 1990 he joined the NBC broadcast team, where he is known for his opinionated and sometimes controversial commentary.
Miller enjoyed wearing colorful attire when competing as one of the game’s best players in the 1970’s and 1980’s, and that is fitting for this new business relationship. Among the popular Zero Friction products are the colorful compression fit golf gloves.
“Zero Friction has developed truly innovative products which enhance golf,” said Miller. “As I looked at the golf investment landscape I found Zero Friction to be a leader and innovator. I am looking forward to working with their entire team to build the brand and product lines to the fullest level possible.”
Zero Friction Founder and President John Iacono believes Miller can help take his already successful company to the next level.
“We could not be happier than to become a partner with Johnny Miller,” said Iacono. “It is a tremendous compliment to our company to be affiliated with an individual with such accomplishments and integrity. Johnny will be instrumental in assisting us in to develop products that maximize technology and push conventional performance standards.”
Zero Friction is responsible for establishing the performance golf tee market, creating the first and only performance tee to ever carry the PGA TOUR logo. The company’s patented three- and four-prong designs reduce the contact area between the ball and tee by 66 percent for longer, straighter drives. Since the debut in 2005, the Zero Friction tee has earned more than 70 victories on the PGA TOUR and was official merchandise of The Open Championship at Turnberry in 2009.
Zero Friction’s most recent success story is in the golf glove segment. The company’s colorful line of compression-fit gloves for men, women and juniors takes the guesswork out of sizing. Compression-fit technology means a universal fit within the various models, and the glove that will hold its shape longer than any on the market.
Zero Friction also sells golf balls, grips, tees and accessories.