Hawaiian born Jocelyn Josef may only be two years fresh on the Los Angeles art scene but her electric signature style of paint has certainly found its place. Coining her very own genre of Abstract Pop Squarism, Josef’s work has become recognized for its vibrant colors and dancing tapestry with a 3D effect. But like many true artists who find new seeds of inspiration in their surroundings, Josef is breathing new life into the pop culture capital with her iconic Pop Collage collection as well.
Right from her humble beginnings in Oahu, Hawaii, Josef quickly became aware of the artistic talent and hard work ethic that would ultimately allow her to paint her path to success. It started way back in her early elementary school days when her extraordinary ability earned her a place in the school’s exclusive art program for gifted students. Then, during her senior year of high school Josef’s work was selected from over 100 student entries by a private organization that awarded her partial tuition towards her college education at The Art Institute of Seattle. But it wasn’t until she rewarded herself with a backpacking adventure through Europe and found her way to the Picasso Museum in Paris, when Josef felt her deepest inspiration and absolute destiny to become a painter.
Perhaps the Hollywood movie version of her life story would say that after the Picasso museum moment she never turned back. But as Josef explains, real life doesn’t always magically work itself out that way, not even for the most passionate artists. “I knew my calling was to be a painter, but I’ve always been very much a realist and I knew that the starving artist thing wasn’t going to work for me,” Josef says. In fact, when she returned from Europe Josef’s strong work ethic really kicked in and she quickly moved her way up the corporate ladder working as an Event Developer at Duty Free/DFS then as an Account Executive for Lancôme and Benefits Cosmetics, and a few major companies in the healthcare industry as well. “It was the means to my end, which was to become a full-time artist in L.A,” she explains.
In 2013, Josef was finally able to follow her heart and since then she has been painting full time from her studio in the heart of West Hollywood, CA. Although the City of Angels has certainly worked its magic to inspire her career, Josef admits that like many transplants she finds there are personal challenges that come with living here as well. “I feel like there is a spirit in Los Angeles that has seen it all,” Josef explains. “It knows both good and bad, but ultimately it sides with the good. As long as I keep doing what I love and being good to others, the force will be with me.”
To find out more about Jocelyn Josef and her entire collection of work, go directly to her website: www.jocelynjosef4.com