JetBlue is famous for being a reliable airline and the company has recently branched out to other endeavours–namely, film. On October 21, 2015 their first film “HumanKinda” was released to the public.
“HumanKinda” is a humorous short film by Bianca Giaever, starring Veep’s Sam Richardson, which asks one important question: Are we losing our humanity to the busyness of everyday life? The movie aims to expose America’s “busyness epidemic” that’s getting in the way of our work, health, sex and sanity. In fact, companies are offering unlimited vacation days yet employees aren’t taking them – and even if they are, they find it hard to disconnect. The topic is permeating everyone’s lives but we’re too busy to notice and make a change!
Bianca Giaever (born April 1990), originally from Seattle, has achieved incredible success at an early age. Her films have been featured on “Buzzfeed” and in the “New York Times.” Her work has been named “Short of the Week” and “Web Video of the Year.” She has appeared in TED talks and currently teaches storytelling workshops. Recently Bianca spoke to the Examiner about her experiences working on this film and in the movie industry in general:
Meagan Meehan (M.M.): What inspired you to become a filmmaker?
Bianca Giaever (B.G.): There wasn’t a memorable moment of inspiration. I’ve always loved journalism and radio. I took a film level 1 production class in college because my boyfriend at the time was into film and encouraged me to take it.
M.M.: Growing up, movies had the biggest impact on you? Why?
B.G.: I actually didn’t watch very many movies growing up. I always wanted to watch stuff rated PG-13 or R and my parents wouldn’t let me watch it. I was mostly influenced by radio stories. I listened to a lot of “This American Life.” And I was also obsessed with an alternative weekly newspaper “The Stranger.” I also wasn’t allowed to read that, but I could sneak it from newsstands on the corner.
M.M.: What would you consider to be your “dream project”?
B.G.: Anything where I have an excuse to talk to lots of different strangers.
M.M.: So far, what has been the most rewarding thing about being involved with the movie industry?
B.G.: The process involves more people, which I really like. It’s less lonely for me. I actually wish it were more normal to have a group of directors, so that the weight of the all the decisions didn’t fall to me. I like making decisions as a group, so that being on set feels more like a democracy than a dictatorship. Unfortunately, making a film this way is much more time consuming.
M.M.: Career wise, where do you hope to be in ten years?
B.G.: I have no ten year plan; sorry! I’m taking it day by day at this point.
M.M.: Do you have any upcoming projects that you would like to mention?
B.G.: No thanks.
M.M.: What advice would you give to someone who is aspiring to become a filmmaker?
B.G.: I don’t feel ready to be giving advice yet. Try me again when I’m older.
* * * * *
To see a trailer of “HumanKinda,” see here. You can also see more information on Instagram here and here. Additional information can be read on the dedicated JetBlue Tumblr site and Facebook. Finally, the full-length film is live on YouTube.