EA has brought in Jade Raymond to head up their new EA Motive studio, which is located in Montreal, Canada. The team there is currently working on a brand-new IP for EA and there has been quite a lot that has gone into the making of the EA Motive team.
There are so many different components that go into creating the right development team, especially when it comes to creating a brand-new IP. EA Motive head Jade Raymond talked about the mindset she had when it came to gathering the right team, which of course happened before they began working on the new project.
“I wanted to make sure we were building the right team, and that we had time to think about what the new IP is, have everyone learning the engine and learning to work together. And obviously, what better opportunity to be able to work with Amy and a fabulous studio to give us that opportunity to get the right chemistry and people in place before jumping straight into the big new IP, which has added risks.
“So the goal is not building the studio or growing to X amount of people, it’s very product-driven. Come up with the right product [first], and then if you need to build a studio, or wherever you think you’ll be more successful, you can build the studio there. The objective isn’t to build a workforce; it’s to make certain types of games,” Raymond told GI.
Creating the right chemistry and vibe within an office is always an important part of any successful business, and it’s especially true in the gaming industry. EA Motive certainly has big expectations, particularly given their mandate and the individuals currently running the studio.
When you take a peek at EA’s entire catalog of gaming franchises, they really don’t have a huge action-adventure title that is similar to something like an Assassin’s Creed, and EA knows this. Raymond talked about EA’s current need and how she and Amy are working to fill that need.
“If you look at the EA portfolio, obviously they’ve been number one in sports forever, have been in the top two or three for strategy games, first-person shooters with Battlefield, and Titanfall. So all those categories are doing well, but in terms of portfolio, there’s nothing in the action-adventure/action segment of the type of games I’ve made before, or the type of games Amy has made before. That’s not part of the EA portfolio. So when EA was interested in me coming on board, it was really to build new IP and build out that portfolio,” Raymond said.