Many aficionados of hip-hop are familiar with the group Gang Starr, headlined by the late lyricist Guru (Gifted Unlimited Rhymes Universal) and DJ Premier. Their album “Daily Operation” is not only classic because of their song selection, but in the title, as it reminds listeners that each day, there is some degree of work that has to be conducted in order for things to operate at their finest.
My Friday interview (October 2nd) with Corvaya Jeffries is one that is more than reminiscent of the aforementioned album, but a reminder of the importance of persistence, perseverance, and the reminder of a higher vision and purpose, is clearly what is needed in order to not only develop as fully as possible professionally and personally, but in making the strongest impact possible.
The Hoboken (NJ) and Central-Florida raised media presence is just that. Growing up, she recalls the early influence of women in media, including Robin Roberts (of ESPN and Good Morning America), La La Anthony (from her early days as a host on MTV’s TRL), Lisa Ling, Marie Forleo’, and Oprah Winfrey. Seeing their images, the range of stories and topics covered, along with the depth of said stories truly catches her eye and serves as the catalyst of being a television host and writer within the larger world of media.
While at Wake Forest University, her media skills are honed as she serves as the host of the Wake Radio show Radar, which provides a spotlight on artists in hip-hop, r and b, and other music forms. In essence, it reflects her larger interest and commitment of telling and sharing stories grounded in depth, as well as providing a platform for others to have their voices (in this case, their music) heard.
Upon her graduation two years ago, like many, it is time for her to take things to the next level. She ventures to Los Angeles and proceeds with the task of making her way within the world of media. Ranging from off-camera to on-camera work and multiple auditions, there are a number of things she is able to learn and eventually apply in her continued work.
“One of the main things to think about is what are you doing this for? Are you doing it for the art and being consistent with who you are, or are you doing it for something else?”, she emphasizes in our interview. While she is able to build upon her resume and work history, there’s something larger that she has in mind, hence the recent launch of Corvaya Daily.
“Through the lenses of work, goals, lifestyle, and music, it’s about being consistent with who you are. It’s about showing people how you got here, getting more of a sense of the backstory, and simply sharing the journey”, she emphasizes. With the aforementioned features, it builds upon her track-record of providing a platform for others, and simply having their stories told; in doing so, it can allow people to draw inspiration and motivation in sharing the process of working through different challenges knowing where it can all potentially lead.
“I’ve had to do my share of learning along the way; it’s about building confidence. If anything, the first step is simply doing it. I choose this (path) and I’m focuses on my goals”, she encourages. Combined with her work with Dream Nation Television, she also shares with me (on October 2nd’s interview) her experience as serving as an event correspondent, writer, and host, including the summer event (August) as one of the block-party community hosts for the Trenton (NJ) African-American Cultural Festival.
However, her work doesn’t stop there. Her dedication to community empowerment is something that is an ever-present trait that is an extension of who she is as a professional and civic-minded individual. From her initiation as a member of Alpha Kappa Alpha Sorority, Inc. while at Wake Forest (the sorority is the oldest intercollegiate sorority for African-American women, established in 1908 at Howard University) to the work with her community endeavors through BYODG (Be Your Own Dream Girl) and other projects, community empowerment is an important part of the work she does.
“It’s about (BYODG) encouraging young women to dream, to be true to yourself, to not be afraid of hard work, and to keep going in pursuit of their dreams”, she recalls. Just as she has dreams that she is now pursuing, by reinvesting in the lives of young people, she is able to serve as a catalyst to empower others to doing the same. Through multiple workshops and related engagement opportunities, she is doing her part to make a positive and powerful impact grounded in making a difference in the lives of others.
And given all she is doing, it’s truly a daily operation.