Wondering why others get great results off LinkedIn – while you’re waiting for your turn?
Your photo is probably terrible.
How could I possibly know this? I’ve seen it too often: the job seeker who is frustrated and disenchanted with LinkedIn as a business platform, who tells me they believe LinkedIn “doesn’t work,” is nearly always the person with a major photo disadvantage.
So what’s the best way to figure out if you’re due for a photo upgrade? Read on for some common signs of a LinkedIn Photo mishap:
1 – You don’t receive a reply to your InMails or inquiries.
If every message you send out on LinkedIn is rejected or ignored, you could have other issues. But I’m going to assume the following:
• You’re applying to companies that hire people in your field
• Your industry hasn’t tanked
• You’re reasonably qualified (education and experience-wise) to fill these positions
• Your inquiry (and Profile) are professionally worded and relevant to the job requirements
So, if you can check off all these boxes, it might be time to take another look at that photo.
2 – You’re wearing an expression, and it’s not a professional one.
Too many people look surprised, angry, scared, or otherwise bug-eyed in their LinkedIn photos. Is this you?
Did you take use a picture snapped in an otherwise non-professional mood?
If you’re not sure how your photo comes across, send it to at least 3 trusted friends and ask them how they interpret the picture. Based on this feedback, consider trying out another shot that better represents your work demeanor.
3 – You’re somewhere that isn’t work.
And if it’s a bar or a party, that’s NOT a good setting from your future boss’s perspective. Even a photo inside your car says “I didn’t take the time to put my best professional foot forward.”
The best shots for a LinkedIn photo show only you, without friends, passing vehicles, or your dog taking center stage. In fact, the more minimal the background, the easier it is for your personality to shine through.
In short, your LinkedIn photo is your public face – the one most interviewers, recruiters, and employers will use to make a decision on your fitness for your next job.
If you believe it could detract from your professional image, switch things up with a conservative, professional-looking headshot that could make the difference in finding that next great opportunity.